Paul Canavan, Css, Wset 2 Email & Phone Number

Boston, Ma, Us

Ma, Nh, Me, Ri, Vt

Off Premise and On Premise Regional Sales Management in Mass and RI

On-Premise Sales Oct. 2006 - Sept. 2010Developed and managed a budget $2.4 million.Employee recruitment, training, and development.Managed a $140 million Sales division comprised of 7 Managers and 50 Sales People in3 departments: The Excel, Century, and Telemarketing divisions driving revenue and margin. Successful brand management skill set with wine, spirits, and specialty beer.Managed 4 of the largest key suppliers in the beverage industry, Diageo, Pernod Ricard, William Grant, and Moet Hennessey. Developed Brand marketing programs and incentives which increased brand distribution by 25%, increased sales by $4 million and profit by 2% annually.When United Liquors was purchased by the Martignetti companies in 2007, a consolidation was necessary. Within 2 weeks, successfully placed 100% of the displaced salespeople into the division they would serve best in. By consolidating the divisions, a net sales increase of 5% in the years to follow as well as a net .25% gain in gross profit.

On-Premise Sales Nov. 2003 - Oct. 2006Promoted to this senior leadership position based on a track record of increased profitability, sales, gross margin, market share, and sustained customer relationships.Researched and identified a software company with the capacity to collect and report back essential qualitative info to the suppliers & manufacturers from sales individuals. This new application generated a significant savings in labor of over 7%, more efficient reporting to our suppliers saving over 10% of in time, and became a key data source to improve sales execution and market by 3%. This new application and process earned recognition as one of the most efficient distributors in the country on execution and reporting of qualitative information

Managed a $70 million business unit of 4 managers, and 24 salespeople and 1 department. Managed over 100 key regional and national accounts representing $23 million dollars in annual sales.Executed over 50 major supplier programs and sales incentives which increased brand distribution by 12% and a substantial growth in sales of 2%. Monitored and executed yearly sales goals through the sales team utilizing Diver Dimensional Insight Sales Software. Streamlined the organizational structure and incorporated a new communication process for 3 sales divisions with 3 product portfolios, which improved customer satisfaction, reduced customer frustration, increased overall sales by 2% and greatly improved internal team work. Satisfaction was quantified by our annual customer satisfaction survey.

Reorganized sales and marketing strategies to targeted business segments.Increased revenue incrementally by 15%.Executed innovative and successful market launches for all new products to on-premise customers.Formulated new product marketing strategies to maximize sales profitability.Increased market share annually by 3% through new account distribution and analyzing market trends. Successful interaction and relationship building with key vendors, suppliers and customers.

Responsible for marketing, programming and distribution plans for new product launches.Served as Portfolio Manager for their high-end fine wine product line.Developed and delivered employee and customer fine wine education and training programs.Key account management.Increased customer base by the addition of 400+ new accounts.

Bs, Management/Leadership

Activities and Societies: Sigma Epsilon Rho Honor Society

A.S, Business Adminstration

Graduate Studies In Finance And Leadership