Paul Q. Carmichael is the owner and operator of Utterly Epic. Paul has over 35 years in marketing, communications, brand development, and customer experience management services.Paul realized that the effectiveness of marketing campaigns could be quantified and enhanced through the use of detailed customer feedback. He recognized the tremendous value that could be added to marketing programs based on gathering and acting on customers’ experience, opinions and expectations. He structured a research process and system that would encourage customers to cooperate, and provide accurate, statistically valid data. This uses cutting edge technology that allows customers to give detailed feedback regarding their experiences entirely on a mobile platform. This program is called The Perceptum Program. Today, Utterly Epic represents clients throughout the United States with their wide array of services that include digital marketing and media, video production, graphics design, web site design, SEO, CEM, and printing services. Utterly Epic current and past clients include Domino’s Pizza, Johnny Carino’s Italian, Amoco Oil, Papa John’s Pizza, Stihl Industrial Tools, and Farmers Union Insurance.During the course of his career, Paul has won a number of Admark advertising awards for a variety of media campaigns, and is experienced in all facets of branding and marketing strategies.