• Champion the product design roadmap, strategy, and vision, fostering alignment across leadership and internal stakeholders.• Exhibit excellence in design methodology across the product lifecycle, from research and discovery to strategy, ideation, interaction design, visual execution, launch, and testing.• Forge strong collaborations with engineering, UX, operations, business development, third-party vendors, and other teams to facilitate decision-making and ensure successful product launches.• Leverage data, usability studies, research insights, and market analysis to inform and shape design strategies effectively.• Define and track essential design metrics, with a focus on enhancing user engagement, satisfaction, and usability.

• UX / Service Designer for customer acquisition (Digital Sales Channel).• Conducting thorough research and analysis to enhance or adapt information systems through the process of fact-gathering.• Deliver detailed specifications and designs, which serve as the blueprint for the software program to be developed with seamless execution and successful project delivery.

• Lead service design projects from conception to implementation.• Proactively seek out opportunities to enhance the user experience to cater to the business requirements better.• Execute fast-paced projects in a collaborative and efficient manner alongside a cross-functional team.

• As a UX Lead for my project, I had the privilege of spearheading multiple initiatives focused on enhancing and optimizing student academic services. My team and I worked tirelessly to streamline the user experience, employing cutting-edge design principles to ensure that our solutions were intuitive and user-friendly.• Achieved significant progress working under tight deadlines. My ability to quickly understand complex processes and translate them into user-centric experiences has been essential to my success.• Successfully worked within demanding time constraints to deliver positive results. My ability to comprehend intricate processes, coupled with my focus on the user, allowed me to translate these elements into meaningful and intuitive experiences.• Effectively identified and interpreted stakeholder requirements and translated them into clear, concise process flows and designs for both desktop and mobile applications. I have also adeptly utilized the local style toolkit to customize the designs to suit the needs of users in that particular region. Additionally, I have successfully conducted several usability sessions with end-users to gather insightful feedback that has informed the overall design direction. •Demonstrated exceptional responsiveness, thoughtfulness, and engagement, consistently striving to optimize the user experience while meeting deadlines. The organization's commitment to excellence and collaboration greatly enhanced the overall success of the project.

• By successfully executing a strategic design approach, the eCommerce conversion rate was improved by 2.5M unique visitors per year. The design strategy involved seamlessly incorporating a credit lending portal into the user experience flow.• Improved brand awareness with better visual design. Thoughtful analysis and effective implementation enhanced aesthetics, increasing engagement and recognition. Strong visual design remained a priority in our branding strategy. • Implemented UX design strategies and utilized visual marketing techniques to attain a sales growth of more than 100% year over year. As a result, accomplished a projected sales target of over $17M in 2018.• Through the implementation of rapid A/B testing, there was a significant increase in optimized eCommerce conversions by 75%.

• Succeded in reducing costs by 90% through my expertly designed web application. The application automated the previously time-consuming and labor-intensive process of creating product catalogs on a periodic basis. This initiative led to significant reductions in both time and costs, with the manual process taking one month versus 30 minutes with the new automated process. The result was an increase in overall efficiency and productivity. • As a skilled professional in the field of web application design and implementation, I successfully led a project to develop an innovative solution to automate the promotional email design process. Through my expertise and guidance, I was able to achieve a significant increase in efficiency, reducing the design process from 4 hours to a mere 5 minutes.

• As a strategic designer, I've raised brand awareness with comprehensive campaigns. My experience includes developing banner ads, social media and email campaigns for 300k customers. I've created 30+ page print catalogs reaching 600k people four times a year.• Through my design of customer-assisted sales solutions for tablets, touchscreen credit application modules, and interactive kiosks, I have successfully helped brick and mortar retail businesses increase their customer acquisition rates.

• Played a vital role in achieving significant growth in conversion rates. My key responsibilities included leading both design and tech teams in the development of an e-commerce platform aimed at capturing the attention of the US Hispanic and global Latin American markets.

• By adopting strictly defined brand guidelines that cater to the needs of our Crossborder Shopper User Persona, we were able to achieve tremendous growth in our brand awareness, with a year-over-year (YOY) increase of 100%.

• As an independent contractor, I was able to achieve a 75% increase in efficiency by accelerating production and providing more competitive pricing. This resulted in significant cost savings for the client as compared to the alternative of hiring an agency. • Designed promotional materials for marketing campaigns targeting both Spanish and Portuguese-speaking markets. These efforts led to an impressive 100% year-over-year growth in brand awareness for the client. As a result of my professional contributions, I have provided a valuable service to the client and established myself as a skilled and reliable partner.

Strategically redefined the corporate brand across Ecommerce and Fintech marketing channels, which led to an annual sales increase of up to $215M. This was achieved through the optimization and enhancement of website designs and physical marketing collateral, resulting in a more unified and appealing brand image for the corporation.

• Strengthened production rates by leveraging Macros Automation to enhance the efficiency of our online product building process. Through this initiative, we were able to increase item upload rates by over 100 per day, surpassing the 10 items that could have been uploaded manually, ultimately saving precious hours and costs. This move considerably boosted our sales and helped us create a more seamless and streamlined process for our team.

• As part of acquiring the Music Business Journeyman Degree, I was privileged to have the opportunity to complete an internship where I gained valuable experience in the industry. During this period, I functioned in the capacity of an assistant to the Art Director in the Creative Services Department at Geffen Records. My role involved providing support to the team on various projects, contributing ideas, and ensuring that tasks were executed efficiently. This experience has equipped me with practical skills across several aspects of the music business, including project management, creative designing, and customer service.