My relationship with Disney started when I completed the Walt Disney World College Program. I was thrilled to return in 2012 and have since served as a producer at the company’s internal advertising agency, Disney Yellow Shoes, where I produce national campaigns for Disney Parks and Experiences. I oversee all logistics of creative content production, including communicating with the properties to plan shoots, creating shooting schedules, allocating 6 and 7 figure budgets, procuring equipment, sourcing vendors, securing assets, supervising crews, and guiding post-production. I consistently work to push the boundaries of what’s possible in creative advertising. For example, I partnered with Disney's Imagineering to execute a 5 part interactive experience for the Disney Vacation Club Magic Door where a guest can ring a doorbell to open an animated door and enter a virtual tour. I also produced a campaign for the EPCOT Flower Garden festival, where I partnered with creative costuming to innovate and bring the iconic topiaries to life without using VFX and won an Addy Award for the spot.Other achievements include producing high-profile campaigns promoting Walt Disney World, Pandora, Star Wars, Disney’s newest cruise ship the Disney Wish, Disney Vacation Club, Aulani and the launch of EPCOT attractions Journey to Moana and the fireworks show, "Luminous." Additionally, I was selected as 1 of 12 representatives to produce elements for the grand opening of the Shanghai Disney Resort. I led international crews in Shanghai for 3 months and have had the opportunity to continue to shoot in Shanghai, Hong Kong, and Tokyo for special events.

I’d been at CNN for several years as a producer/editor when I was tapped to join the integrated marketing team to strategize opportunities for cross-promotion between CNN and CNN.com and increase the brand’s reach. I identified news stories that would resonate with the current viewership and created banners and lower-thirds for CNN, HLN, CNN.com, and CNN iReport to drive traffic between the different distribution outlets. I also selected the top news stories of the day for a daily email newsletter to promote the network’s primetime broadcasts. Ahead of the presidential election, I was a production lead on the company’s expansion into the social media space by leading the company’s live shots for the first major LIVE integration with Facebook. Additionally, I developed sponsorship opportunities for brands to integrate their messaging organically into show tune-ins.

I’d been producing and editing content for CNN.com regularly when I had the idea for the company to expand into video podcasts, which were a nascent medium at the time. I teamed up with two colleagues to produce pilots on spec and sent our pitches directly to the network’s president, who gave us the greenlight. I produced three series – SHOW AND TELL, a tech gadget review show; CNN ALL ACCESS, a behind-the-scenes look at how anchors and reporters prepared for their shows; and NEWS OF THE ABSURD, a newsy take on epic fail videos, which won a Webby Award. I brainstormed episode ideas, produced each episode, and oversaw the final delivery in post.

In this role, I produced and edited long-form daily news packages in the field. At the time, digital production technologies were new, so I trained my peers on how to properly utilize them.