Provide direct marketing consulting services for strategic and creative development, program management and results analysis to non-profit and commercial organizations, and direct marketing agencies. Utilizing experience with more than 100 non-profit and commercial clients, our focus is developing innovative strategies and creative products that will improve fundraising and membership development results through compelling offers, copy, design and more efficient market segmentation that generates increased performance, as well as reducing costs. Services include strategy development, copy, mailing schedule and budget creation, cost reduction recommendations, list and segmentation selection, results analysis, and program improvement recommendations. Client engagement arrangements include both ongoing and project-only basis.

(Purchased Stephen Winchell & Associates in 2005)- Generated and implemented strategy, creative, list and market segment selection, schedule, budget projections, results analysis and ongoing program recommendations for numerous successful direct marketing programs utilizing direct mail, digital, space and telemarketing media for non-profit clients. - Held bottom line financial responsibility for group of accounts that have generated $ millions in revenues for the company. - Created strategy, offers, and direct mail packages for multiple start-up direct marketing campaigns that quickly grew into large, national, multi-million-dollar programs.- Generated dramatic net $ growth for several existing organizations’ programs by identifying and creating alternative offers, creative, and positioning elements that opened expanded market universe, and improved results from traditional market. - Developed and implemented creative products that produced huge returns when utilized across multiple channels and media for large, national organizations.- Conceived and wrote a direct mail acquisition package that has generated more than one million new donors and remains the control package after many years of use. - Supervise account teams to implement direct marketing programs I have conceived and managed. These have generated $100 million+ in revenues to support client missions.- Identified, signed and grew multiple new client programs into mutually successful long-term (10+ and 20+ year) relationships.- Recruited and hired numerous staff to fill creative, graphic design and production management positions to service agency accounts.

- Manage and supervise account staff, perform as principal client liaison, coordinate activities of up to 20 professional staff, and exercise bottom line financial responsibility for group of non-profit and commercial clients.- Direct all phases of client direct marketing programs including strategic and creative development, media research and placement, print production, and project implementation and results analysis.- Client programs include acquisition and renewal for continuity products, national space advertising program for lead generation and conversion for insurance products, multi-media advertising and marketing program for trade show attendance and more.

- Created and managed multi-media direct response advertising programs commercial, charitable and association accounts.- Extensive experience in direct mail, space, television and telemarketing.- Responsible for new business development and promotion and generated more than 25 new clients.