Paul Cypert Email & Phone Number

Bangkok, Bangkok City, Thailand

Southeast Asia

Freelance work has included work with companies including Unilever, Ogilvy, Grey, Nielsen, Miele, Pixanto, Bangkok Post, The Straits Times Singapore, Dusit Thani, St Regis, Bangkok 101, BK Magazine, Time Out (HK, Singapore), etc.Planned, managed and executed copy and creative campaign strategies Managed analysis of specific metrics for digital channels including Facebook, Twitter, and online advertisementsProvided strategic analysis reports for companies on market trends, branding guidelines, competitors & customersTrained organizations on best practices for the latest digital developments, social media guidelines, etc. Digital graphics work including photography, graphic design, website maintenance and mor

Bangkok Metropolitan Area, Thailand

As campaign manager for a global project incubation group that developed and launched new products and services in the FinTech sector, I explored new strategies and ideas for solutions that didn’t exist previously. Work required constant research and innovation as well as cross-culture coordination with teams located around the world. Developed and tracked marketing campaign strategies Established brand guidelines to bring 5 online markets from idea to launchLed, managed and coordinated digital advertising campaigns in 5 regionsAnalyzed the competitive environment and industry trendsCreated copy and communication strategy policies for Thai, Japanese and Malaysian teamsAssisted with communicating and presenting the company’s products/services internally and externally

Singapore

As part of the DirectAsia marketing team, helped oversee the company’s transition from a Singapore-based start-up company known only for cheap prices and an animated cartoon mascot to a respected, multi-national insurance company with a 98% customer satisfaction rating. Managed all social channels, coordinated updates, scheduled content for Singapore company accounts, and set social guidelines for other countriesSet content guidelines and strategies for the company’s 4 country directorsPartnered with local organizations on community outreach programs to help build organic site trafficWorked with the marketing team to develop multi-country advertisement campaigns and site integrations, including email marketing campaigns, Google AdWord campaigns, TVCs, radio, and more. Liaised with in-house and agency team to deliver a completely rebuilt website, marketing campaign, and brand strategy.

Bangkok

Began by handling technical copy tasks for web based clients with a focus on writing for SEO purposes. Moved on to Project Manager overseeing web projects through from concept stage to launch. Also research, report on, and develop strategies for emerging trends such as social media, reputation management, etc.

Bangkok, Thailand

Relaunched and redesigned the magazine which in turn grew the profitability of the magazine by 200% Saw the online version reach 50,000 unique daily visitors within 3 monthsIdentified and selected new talent with a view to upgrade the overall staff capability in order to realize the creative vision for the magazineDeveloped, set, and oversaw the editorial planner for each month’s contentManaged social media accounts and developed social specialized content for online publications

Singapore

Project duties included conceptualization of projects, scheduling, and maintaining deadlines for all creativesWorked with international & domestic clients ranging from the Singapore Government, TWG, Vertu, Alila, Unilever, Mr & Mrs Smith, American Express & Miele of GermanyManaged schedules of creatives & coordinated photoshoots

Bachelor Of Science - Bs, Cybersecurity, 4.0

Activities and Societies: Cyber Security Club

Bachelor Of Arts (B.A.), Photography

Activities and Societies: Theater, Photography, Student FilmsStudied Theater, Photography and Political Science

Culinary Training, Culinary Arts/Chef Training