As Product Sales and Service Manager at Testech Solutions Australia, I am responsible for driving sales growth and overseeing marketing efforts for a wide range of laboratory equipment. My role includes managing customer relationships, coordinating NATA-accredited calibration services, and leading equipment installation to ensure client satisfaction and compliance with industry standards.

As the Business Development Manager at Trescal (Australia), I am responsible for driving sales of a diverse portfolio of testing and laboratory equipment, catering to customers across various industries, universities, and research institutes. My role involves identifying customer needs and providing tailored solutions that enhance their operational efficiency.Key responsibilities include:Managing end-to-end sales processes for a wide range of technical products and services.Extensive experience in equipment installation, commissioning, calibration, and software training, ensuring optimal performance and customer satisfaction.Building and nurturing relationships with clients, offering customized solutions that align with their specific requirements.Leading marketing initiatives and promotions to increase brand awareness and generate new business opportunities.Collaborating with cross-functional teams to support business growth and meet revenue targets.

From customer site visit to project completion, I manage the whole sales process to develop and expand product and consumable sales. I generate and promptly submit sales reports containing records and the marketability of goods and services including business expenses. I also acquire and maintain updated product and service knowledge of the company and those of the competitors including market conditions. I ensure customer services and support to existing clients through the latest technical advice and information are developed and maintained as well as promptly and appropriately address any after sales concerns including warranty and technical issues. In addition, I oversee the marketing and sales situations in and from China whilst coordinating with relevant parties and other parts of Asia. To expand awareness of company presence in Australia and international market, I attend seminars, exhibitions and trade shows. Aside from preparing quotations and tenders, I update customer databases to ensure they are current and accurate. Finally, I establish and maintain contacts and connections with new suppliers for new product range.Key Achievements:• Exceeded sales target by 200% for 2 years upon starting in the company, as well as successfully sustained 20% annual increase afterwards.• Managed the launching of a new product, from product design, marketing material generation through product release.• Successfully opened the new market for the company in China, Thailand, Fiji, and more. • Developed new domestic and international business, as well as supplied equipment to new customers with each single project worth over $500 thousand, to set up new laboratories

As a Sales Support Specialist, I ensured updated knowledge of sales tools and content to match Business Partner needs with available sales tools as well as supported MTS Business Partner training activities as well as identified gaps for improvement. Ensuring they were aligned with annual business plan, I provided solid support to marketing events especially in Australia and Latin America. I also visited Business Partner’s region to support marketing events, engage with customers, assist in exhibitions, seminars or other advertising to generate more potential sales leads.Likewise, I monitored and analyzed competitors’ activities in the region to formulate strategies for the positioning of MTS and MTS Business Partners. I analyzed and gained understanding of customer needs and maintained knowledge of application of testing machine and technical issues to create solutions. Supporting Business Partner, I maintained cooperation and communication as well as monitored and reviewed assigned sales opportunity pipeline whilst tracking key metrics. Besides the aforementioned, I conducted site visits to assist customers in installation and training, to improve customer service based on the customer satisfaction assessment. I maintained coordination and communication with Business Partner to support customer aftersales services and resolve technical concerns. Key Achievements:• Successfully opened the market in Australia to enter SANS/MTS brand testing equipment by establishing strong relationships with the key Australian business partner.• Developed Cuba High Educational Institute tender project.• Contributed to the success of exhibition and on-site installation in Australia.

Being involved in technical sales, I identified potential international accounts to develop sales opportunities as well as provided technical information and explanations including quotation preparations for customers. Whilst identifying sales opportunities, I analyzed and summarized competitor information and trends to assess competitors. I maintained communication with customers for resolutions of technical and/or aftersales issues whilst ensuring they were documented for reporting and tracking problems. To maintain quality results, I adhered to standards or recommended improvement in policies and procedures. Maintaining ERP systems, I assessed internal capabilities, reviewed functionality of the system to execute improvements. Finally, I ensured coordination and communication between the customers and the company were maintained for support