Paul Dalton Email and Phone Number
Sales Leader | CPG Food and Beverage Expert | Brand Builder | Growth Strategist | Emerging Brands at
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The CPG Collective
Paul Dalton's Location
Orange County, California, United States, United States
Paul Dalton's Contact Details
Paul Dalton work email
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Paul Dalton personal email
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Paul Dalton phone numbers
About Paul Dalton
20+ years of success in leading food and beverage retail sales to surpass revenue targets and build collaborative cultures. Proven track record of developing and executing effective go-to-market strategies, introducing category innovation, and expanding distribution. Dynamic, driven leader with expertise in brand marketing and building strong relationships with key stakeholders.
Paul Dalton's Current Company Details
The Cpg Collective
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Sales Leader | CPG Food and Beverage Expert | Brand Builder | Growth Strategist | Emerging Brands
Paul Dalton Work Experience Details
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ConsultantThe Cpg Collective Sep 2023 - PresentAt The CPG Collective, we're passionate about catalyzing the success of emerging consumer packaged goods (CPG) brands. Navigating the competitive market can be challenging, especially for new brands striving to gain visibility, build brand awareness, and drive sales. Our journey has been built on experience, unity, and achievement, and we're ready to empower your brand with custom solutions that deliver tangible results.
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General Manager, Retail SalesEquii Oct 2023 - Jul 2024San Francisco Bay Area, UsI am thrilled to announce that I have accepted role as General Manager of Retail for Equii, a start-up CPG food company. In this role, I will be responsible for leading the company's retail strategy and execution, including developing and implementing new partnerships, growing sales, and expanding into new markets.I am passionate about building brands and bringing innovative products to market. I have a proven track record of success in the food and beverage industry, having held leadership positions at Tattooed Chef and The Coca-Cola Company. I am excited to use my skills and experience to help Equii achieve its mission of becoming the leading provider of innovative, high-quality food products.I am grateful for the opportunity to work with this talented team and I look forward to working with our partners and customers to bring our delicious and nutritious products to more people around the world. -
Director Of Sales, National AccountsTattooed Chef Mar 2021 - Sep 2023Paramount, California, UsComprehensive vision and ability to partner with customers building one of the fastest growing brands in frozen foods. Successful category and assortment expansion into Pizza, Vegetables, Family Meals, Handhelds, Mexican Entrée, Smoothie Bowls, Plant Based Burgers, and alternative categories including salty snacks and refrigerated bars. Customer responsibilities include, Target, Kroger, Publix, BJ’s, Military, Whole Foods• Gain of +82,000 points of distribution• Assortment gains of over 100 new SKU’s • Target vendor of the year -
Director Of SalesSeapoint Farms Jun 2020 - Mar 2021Huntington Beach, California, UsPartner, develop and collaborate with Seapoint Farms’ national sales force and broker teams, work directly with retail customers and distributors while executing the company’s overall sales volume growth strategy. Identify and align resources for new brand and package introductions. Execute national pricing strategies and price promotion plans to maximize profitable sales results. Regularly report progress to the executive team regarding initiatives to increase sales, expand core distribution and new item development. -
Western Region ManagerSeapoint Farms Feb 2020 - May 2020Huntington Beach, California, UsSeapoint Farms is the largest importer and manufacturer of Edamame products in the United States. Seapoint Farms offers high quality, healthy, and good tasting meals and snacks sold in a variety of retail outlets.• Manage all aspects of national grocery accounts in the West (Albertsons Companies, Stater Bros., Smart & Final, Raley's, Save Mart Companies, Aldi, Target, Ross, etc) including trade spend, promotional planning, new product introductions, and customer marketing.• Represent the entire Seapoint Farms portfolio of Plant Based Protein products, one of the largest growth segments in Food and Beverage CPG (Frozen Vegetable, Frozen Entree, Pasta and Snack Categories.) • Broker Management – Manage our broker partners for conventional, natural, convenience and military.• Distributor Management – UNFI, KeHE, DPI, DOT Foods
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Western Region Manager - Venturing And Emerging BrandsThe Coca-Cola Company Jan 2017 - Feb 2020Atlanta, Ga, UsRecruited to lead and nurture business relationships across the entire portfolio of twenty plus emerging brands, aligning internal and external stakeholders on go-to-market strategies for current and new brand acquisitions. Including customer sales planning, successful trade and DME management. Coach and mentor West Area Sales Managers to grow sales and build account and customer management experience. Work directly with brokers, distributors and regional DSD networks to align key brand initiatives, drive share of mind to maximize retail programs. • Activate the Coca-Cola system cross-functionally to develop and implement business plans and solutions that surpass customer needs and drive beverage category profit and volume, performing at +16% to plan• Lead long-term business planning with key retailers to identify value, capture opportunities, and create multi-year strategies and initiatives with time-bound KPIs and metrics to achieve Joint Business Plan• Leverage industry expertise to initiate and manage multiple distribution and broker networks• Strong category management vision and insight to support customer growth and brand partner growth • Coach team members to success through the introduction of strategic planning tools and by delegating activities to build skills and responsibility• Developed and executed Q1 Fast Start program to surpass volume and GP plan 11% Eq Cases/22% GP -
Account Executive Ii - KrogerThe Coca-Cola Company Jan 2012 - Dec 2016Atlanta, Ga, UsResponsible for delivering $150+M in annual sales across WH/chilled beverage portfolio, while managing $40+M trade budget efficiently. Identify national sales and distribution opportunities across 5 Kroger banners and 700+ stores. Develop strategic plans to outperform Kroger category performance and lead market share. Provide weekly forecasts with greater than 97% accuracy. Partner with Kroger to exceed business objectives via Joint Business Plan. Responsible for distribution, merchandising and pricing decisions. Effective communication and leadership with regional DSD networks as well as warehouse and broker teams to drive in-store execution.• 2016 Coca-Cola North America National Retail Sales Leadership Award – Model people leader and mentor• Successful execution of fairlife milk test at King Soopers to gain national distribution at Kroger• Seven consecutive years of double-digit volume growth managing Kroger business
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Account Executive L - KrogerThe Coca-Cola Company Jan 2009 - Dec 2011Atlanta, Ga, UsAccountable for delivering sales volume, profitability and brand equity of Coca-Cola, Natural Health Beverage brands. Lead and align key stakeholders at Kroger General Office and divisions to guide and develop merchandising plan of emerging NHB category. Strong analytics understanding including syndicated shopper data to create and execute programs to drive volume and grow share. Work directly with regional DSD networks as well as warehouse and broker teams to drive in store execution.• Wholistic partnership earning category leadership • 2009 total share gain of 17.7 points in eight months at the three largest Kroger divisions • +95% ACV in less than 30 days on current new item introductions
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Southwest Key Account ManagerThe Coca-Cola Company Mar 2003 - Dec 2008Atlanta, Ga, UsDeveloped and managed grocery, convenience, university and food service business for Southwest region. Oversaw sales and business development functions, including pricing, promotions, new product introductions, account management and contract negotiations. Provided cross-functional team training, coaching and mentoring. Worked directly with DSD network to insure execution at all levels.• Gained new C&P distribution at Circle K, United Oil and 7-Eleven• Negotiated 10-year exclusive contracts at USC, UCLA, UCSB and CSULB• Grew Stater Bros same store sales 200% with end cap cooler program • Generated over $1M in incremental new business every year• Trained and coached business development team gaining 3 million dollars of new business in 2008Key Accounts: Circle K, 7 Eleven, Stater Bros, Albertsons, Bristol Farms, Gelsons, Northgate, Villarta, Smart & Final, Jetro/Restaurant Depot, USC, UCLA, UCSB, Disneyland, Peets Coffee and Tea, Trimana...
Paul Dalton Skills
Sales
Grocery
Management
Key Account Management
Account Management
Retail
Sales Management
Marketing
Sales Operations
Key Account Development
National Accounts
Budgets
Forecasting
Consumer Products
Program Management
Pricing
Pricing Strategy
Paul Dalton Education Details
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California State University, FullertonCommunications
Frequently Asked Questions about Paul Dalton
What company does Paul Dalton work for?
Paul Dalton works for The Cpg Collective
What is Paul Dalton's role at the current company?
Paul Dalton's current role is Sales Leader | CPG Food and Beverage Expert | Brand Builder | Growth Strategist | Emerging Brands.
What is Paul Dalton's email address?
Paul Dalton's email address is pd****@****rms.com
What is Paul Dalton's direct phone number?
Paul Dalton's direct phone number is +140467*****
What schools did Paul Dalton attend?
Paul Dalton attended California State University, Fullerton.
What are some of Paul Dalton's interests?
Paul Dalton has interest in Children.
What skills is Paul Dalton known for?
Paul Dalton has skills like Sales, Grocery, Management, Key Account Management, Account Management, Retail, Sales Management, Marketing, Sales Operations, Key Account Development, National Accounts, Budgets.
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