Paul F. Davis Email & Phone Number

I implemented social media campaigns which led to a 1256% increase in impressions compared to 2022. Created content pillars that increased the speed of production. Translated owner brand desires into actionable and reproducible creative assets.Developed paid advertising campaigns to increase sales on the website and made recommendations to increase.

Developed and designed a mobile-first product website in Shopify for current and future products. Created photography, videography, and brand documentation to create consistency across all pages. Created SEO strategy to be implemented in house management team.

Created an engaging mobile-first website in SquareSpace with customized CSS to align with brand guidelines. To develop the website, I established brand guidelines, conducted user research with relevant demographics, and produced design and SEO documentation for non-technical product owners.

Built a brand design system to maintain consistent design across all platforms.Developed HTML emails for automated email marketing.Created a social media strategy.Automated social media posting.Created motion graphics, viral social media videos, and advertisements.Designed data analytics plans to evaluate paid advertisements across platforms.

A volunteer role where I reviewed the current website to optimize it for speed, accessibility, and donations.Created UI recommendations based on research to guide future web development.

Portland, Oregon Metropolitan Area

I Ideated on the existing mobile MVP to optimize for cohesive design and accessibility. Conducted research with potential users to drive mobile feature generation and the admin website design. Unfortunately, in the middle of the work, the company could not secure funding to continue, and the startup was dissolved

Portland, Oregon Metropolitan Area

Designed a symptom and prescription tracker by applying UX modalities such as research (competitor analysis, user interviews, surveys, user personas, empathy mapping), Iteration (user flows, low/mid/high fidelity wireframes, mockups, prototypes), and User Testing.

Partnered with previous management to manage, write copy, and design a quarterly medical newsletter for regional employees, providing science-based information. This resulted in claims staff being better informed and more effective. Simultaneously assisted over 200 customers in obtaining evidence-based medical treatment following their motor vehicle.

Marketed and promoted services to local businesses and clients. Performed outreach with a high level of customer service in creative consulting and photography. To date have served more than 30 clients both on continuing and one time contracts.

Led digital redesign and rebranding campaign, oversaw digital and print design, social media, and growth projects, supervised fifteen staff, created layouts, and designs, and authored articles. Led a team that won seventeen Oregon Newspaper Publishing Association awards, the most the paper had earned in the last 10 years. Personally won ONPA four awards.

Monmouth

Shot and edited all images for weekly publication to meet personal and assigned deadlines. Coordinated with staff writers, event leaders and others.

Monmouth, Oregon

Provided coverage of local sporting and cultural events that would be streamed online and on local TV for thousands to see. Set up and broke down necessary broadcasting equipment. Edited highlights of events into short videos to be posted online.

Ux Design, Specialization In Front-End Development

Full-time program covering all aspects of UX design. Subjects covered include quantitative and qualitative research, high fidelity.

Bachelor Of Science, Kinesiology And Exercise Science

Minor in Human Biology

High School Diploma

Activities and Societies: Varsity Soccer｜Choir ｜Drama Department