I'm passionate about helping revenue-focused teams overcome the modern sales challenges posed by commoditization, consensus decision-making, and compressed selling time. As an entrepreneur, consultant, author, speaker, educator, and facilitative sales leader, I'm dedicated to assisting sales organizations in growing market share and emphasizing value in a competitive environment where true value can often be obscured by messaging challenges and sales practices, leaving organizations with the challenge of maintaining relevance and margin.As the co-founder of Revenue Path Group and the author of "The Priority Sale," I am rethinking the sales process, equipping B2B sales teams to meet present and future challenges and realize their full potential. I understand the mindset needed to break through and conquer obstacles and provide the framework to stay relevant and vital in a rapidly changing business environment. Clients appreciate my unique viewpoint, honed through years of observation and field experience, and my ability to mobilize, energize, and revitalize sales teams.I am actively engaged with B2B sales teams globally, as an educator, messaging expert, and coach to sales leaders and their managers. I focus on culture and behavioral change, especially in the realm of sales culture, and have brought my expertise to many practical change management engagements.My expertise extends internationally, with hands-on experience guiding sales teams across all continents. My global perspective is enriched by my time living and working as a resident or expatriate in the US, UK, South Africa, and Armenia.