Paul De Backker Email & Phone Number

Heemstede, NH, NL

Eindhoven, Noord-Brabant, Nederland

Heemstede, Noord-Holland, Nederland

Professional services to support companies, teams and individuals in improving market positioning, collaboration, personal effectiveness. Creating value and perform better to achieve goals.

Delft, Zuid-Holland, Nederland

Den Haag, Zuid-Holland, Nederland

• Represent Smart Infrastructure towards selected commercial stakeholders
• Create a SI-Sales approach to adress our wide offering towards selected customer group
• Drive X-BU activities to increase customer fulfillment and business volume
• Focus on implementing Smart Infrastructure strategy for the Netherlands by driving programs, tools and trainings

Den Haag En Omgeving, Nederland

Customer value is leading principle for a new team I am forming called Go 2 Market: supporting the business in marketing and portfolio coordination. Close to the customers, offering the value propositions we developed and striving for a boost in business.

Zug, Switserland

• Global Head Marketing & Business Support, BT CPS Int. Headquarters, ZugManaging Marketing and Communication, Training and Technical Support for entire CPS portfolio (Comfort, Products and Fire Safety)
• Develop and implement Marketing Framework, set standards and contribute to new global positioning campaign
• Shift to Customer Oriented argumentation and marketing material
• Digitalize offering for Marketing; sales presentations &- tablet based tools, influencing market… Show more Global Head Marketing & Business Support, BT CPS Int. Headquarters, ZugManaging Marketing and Communication.
• Digitalize offering for Marketing; sales presentations &- tablet based tools, influencing market initiatives like Consultant Push and Social Media
• Build solid relation with global regional subsidiaries/companies by introducing and driving Ambassador Communities with global coverage for product and solution channel

• Business Development and Marketing in CPS Product Sales Channels Resellers & Installers.
• Ignite Sales revitalisation program for channel sales force

• P&L responsibility for Product Sales HVAC and Fire Safety
• Business & Team development and re-vitalising Sales
• Channel management with focus on new key accounts and further development of profitable Solution Partner and Wholesale channel.
• Portfolio management

• Improve professionalism in interaction with customers in different sales channels to increase turnover and customer satisfaction.
• Transformation of Product Management with technical focus to a market- and customer oriented approach with Life Cycle responsibility. Develop process “From feature to added value”.
• Increase efficiency Sales Support team.
• Supply Chain improvement process and implementation renewed process, stock management and introduction of the e-business channel… Show more
• Supply Chain improvement process and implementation renewed process, stock management and introduction of the e-business channel Industry Mall@BT
• Pricing and discount policy re-engineered; Program manager Pricing@BT.

• Market Intelligence and -research; market- and sector development. Publication of results to support strategic and tactical decisions. “Best in Class” during international audit among 15 European Siemens Building.
• Developing policies and coordination of implementation for Customer Focus Programs such as Customer satisfaction, NPS and complaint management;
• Co-developer and roll out of the Siemens Partnering Program for sales of Fire Security and Comfort… Show more
• Co-developer and roll out of the Siemens Partnering Program for sales of Fire Security and Comfort products via several sales channels;
• Development and execution of Sales Training Program. Co production with external partner;
• Operational support in strategic alliance with a number of large Installers; sales initiatives (Sales Attack Plan) and sales meetings with specific topics;

• Profit and loss responsibility. Successful turnaround of loss generating business into profit contribution;
• Design and implement ´Millennium transition plan’;
• End of April ‘02 the world wide activities of patient monitoring and ventilation/anesthesia were sold to Dräger Healthcare GMBH

• Corporate Communications, Head of Market Communication
• Communication of Siemens brand and proposition in the Dutch market on Corporate and Group level. Implement unified use of Siemens Design Guidelines
• Professionalize communication planning and -budgeting with divisions.

• Business Unit Manager low voltage switchgear.
• Channel management, focus on new key accounts and development Wholesale sales channel.
• Portfolio management including Home Automation System
• Co-founder and Member of the board industry society EIB Instabus responsible for Marketing

Den Haag En Omgeving, Nederland

• Responsible for strategic market data, validation of market figures, competitors and sector development for product & solution business in Industrial Automation, OEM related activities for milling and metal, Oil & Gas.
• Project manager of strategic scenario planning “Vision 2000” with the Siemens NL board;
• Quality management: design, implementation and certification of ISO9001;
• Define and implement Customer Satisfaction Survey

• Group Automation AUT/V112, Nuremberg, Germany
• Responsible for market introduction of a new SIMATIC product line. Coordination between production, software-tool development, documentation, promotion and sales;
• Road show European countries to train and introduction new product line.
• Market Introduction Hannover Messe 1991

• Division Industrial Products, Industrial Automation
• Sales target responsible for sales with large Wholesalers in Dutch market

Leusden, Utrecht, Nederland

Goal of this community is to inform the market and stakeholders concerning possibilities and impact of integrated Building Automation on organizations, economics, environmental aspects and work and life quality.

Member of KNX-society in the Netherlands. Focus on Marketing and to enlarge use of KNX in Domestic and Utility Building Automation.

Goal of this group is to inform the market and stakeholders concerning possibilities and impact of integrated Building Automation on organizations, economics, environmental aspects and work and life quality.

Division Uninterruptible Power Supply SystemsSales target responsible for sales with specified key accounts like NAM, Shell, DSM.