Graduated at the Amsterdam Theater Academy. Directed various plays and music theater with professional companies. Worked at leading weekly's (HP; Elsevier) as cultural editor. Became marketing manager at The Netherlands Dance Theater, co-owned Troef in Taal a company specialized in long and short copy.Headed the non fiction department of The Schrijversvakschool (the Amsterdam institute for creative writing). Developed and implemented workshops on presentation, sponsoring, marketing the arts.Worked for and co-developed a postgraduate course in arts management at the Amsterdam Academy for the Arts. Created the same type of education in Hungary and the Russian Federation. Wrote case study bookWith own company Neef & Co trained editorial staff with Sanoma, co-concepted the glossy Modern Country for TTG, wrote columns, features, interviews, editorials, headings, etc. In short a creative Jack-of-all-trades with a keen sense for innovation and concepting.Out of the box thinker.Specialties: Writing, concepting, branding, journalism, editing, teaching, coaching