In charge of Opsani’s Digital Marketing program. In this role, I was responsible for transitioning marketing activities in house. This included creating a new website to increase conversions and drive increased SEO traffic. - Created and managed Paid Search, SEO, and Paid Social- Ramped up and managed Google Web Analytics- Managed and cleaned up data in HubSpot and SalesForce- Drove a 1700% improvement in non-brand SEO- Created a new website and ran technical SEO audits daily

Responsible for running digital marketing at Nature's Flavors portfolio of websites and driving growth through:- Experimentation- PPC, SEO, Affiliate, and Social. - Web Analytics

In charge of cross divisional experimentation, web analytics, and SEO focused on lead generation across multiple products.• Drove a 36% YOY lift in SEO visits through improved ranking and brand authority.• Working to consolidate multiple domains to improve brand authority, improve efficiency, and unlock more cross-sell opportunities.• Improved lead generation YOY by 50% using iterative experimentation and site audits. This improvement was primarily driven by our new scrolling homepage, streamlined lead form, improved customer tiering logic, and improved mobile site speed/AMP improvements.• Developed new dashboards with anomaly alerts and implemented new automated channel attribution rules in Adobe.

Responsible for driving acquisition growth, insights, and optimizations for a portfolio of online and traditional marketing channels through A/B and multivariate testing. As part of the Marketing & Analytics team in Intuit's Small Business Group, this team is focused on pushing the boundaries in the industry around multi-channel attribution, media mix modeling, targeting, and personalization using innovative analytical techniques across social, mobile, and web channels.- Unlocked new insights into Intuit’s new payroll pricing model which lifted revenue by 16%- Drove improvements to Quickbooks online with a primary focus on converting prospects to signups by reducing barrier’s to entry and tailoring trials based on personalization

Created and managed PayPal’s global experimentation testing program. Team is responsible for driving growth through effective use of A/B and multi-variate testing across all areas of PayPal.com and 3rd party hosted solutions.• Managed and analyzed early A/B tests for marketing, and successfully identified specific segments of our customers with specific intents. By unlocking these insights, I was able to drive improvements to the flow lifting revenue in the US by $35M annually. Subsequent testing in the UK resulted in a lift of $16M annually, with targeted testing continuing worldwide. • Within one year, we showed a lift or revenue savings to the company of over $75M annually through successful A/B and multi-variate testing. Implemented a new test plan for PayPal, leveraging best practices from eBay and Optimost. This allowed us to achieve statistical significance in over 90% of our tests and helped to reduce analysis paralysis on many of our tests. • Successfully transitioned from using Optimost early on to our own in house testing platform. This critical transition enabled us to test our logged-in user experience, checkout, and 3rd party hosted solutions. In addition, it allowed us to tie in PayPal’s segmentation platform for targeting users beyond cookied vs. non-cookied. • Refined the tracking and experimentation infrastructure to scale with PayPal's push towards responsive design and mobile first initiatives. PayPal can now target and track users across multiple devices and experiences, including mobile web and app. • Developed a global test dashboard for communicating test results to executives in a clear, concise, and actionable way. This included recommendations and bottom line ROI impact of each test.

Manage high profile, complex, cross-functional programs and projects relating to AB testing of global product features across all aspects of eBay’s buyer and seller user experience.• Developed and managed the global advertising testing program. Insights from these tests were critical in improving our understanding of the impact of advertising on customer buying behavior. • Architected and launched eBay’s merchandising testing program. • Drove initiatives focused on understanding the impact of our real-time messaging system (RTM) on site speed and customer experience. • Domain expert with extensive knowledge of eBay user behavior and analytics. • Managed the Capital Expenditure program for eBay, focused on ensuring projects efficiently utilized limited resources. • Managed the quarterly planning programs for eBay’s Technology and Operations organization.• Expert on evaluating online user behavior and modeling online commerce systems for maximum sales. Created and organized a large company workshop for 100+ participants to share my expertise in these areas of experimentation.

Managed high profile, complex projects focused on product design and profitability.• Managed HP’s worldwide warranty extension program requiring close collaboration with business and IT to automate manual processes and ensure timely, accurate new product introductions.• Worldwide liaison to sales and marketing, a function charged with recognition of orders and revenue. Automated numerous processes improving accuracy by 98%. • Managed an order processing project that reduced processing time by 90% and drove $600K of savings over five years.• Produced over $2,800,000 in annual savings through streamlined service offerings and elimination of wasteful and unused products by 36%.

Responsible for leading projects focused on sales technology and operations. These initiatives consisted of working with management and operational personnel to gather requirements, develop solutions, and implement new/modify operational processes and systems.• Created a web-based tool which eliminated an old printed system used by customer support. Tool significantly improved accuracy, quality of information, and customer service by facilitating real-time updates of wholesaler’s information.• Developed a new sales tool for disseminating and archiving sales communication information to employees. Website significantly improved communication by providing a centralized area where employees could view/filter current and archived messages.