Paul Frank Email & Phone Number

Los Gatos, CA, US

Redwood City, California, US

In charge of Opsani’s Digital Marketing program. In this role, I was responsible for transitioning marketing activities in house. This included creating a new website to increase conversions and drive increased SEO traffic. - Created and managed Paid Search, SEO, and Paid Social- Ramped up and managed Google Web Analytics- Managed and cleaned up data in.

Orange, CA, US

Responsible for running digital marketing at Nature's Flavors portfolio of websites and driving growth through:- Experimentation- PPC, SEO, Affiliate, and Social. - Web Analytics

Overland Park, Kansas, US

• In charge of cross divisional experimentation, web analytics, and SEO focused on lead generation across multiple products.
• Drove a 36% YOY lift in SEO visits through improved ranking and brand authority.
• Working to consolidate multiple domains to improve brand authority, improve efficiency, and unlock more cross-sell opportunities.
• Improved lead generation YOY by 50% using iterative experimentation and site audits. This improvement was primarily driven by our new scrolling homepage, streamlined lead form, improved customer tiering logic, and.
• Developed new dashboards with anomaly alerts and implemented new automated channel attribution rules in Adobe.

Mountain View, California, US

Responsible for driving acquisition growth, insights, and optimizations for a portfolio of online and traditional marketing channels through A/B and multivariate testing. As part of the Marketing & Analytics team in Intuit's Small Business Group, this team is focused on pushing the boundaries in the industry around multi-channel attribution, media mix.

San Jose, CA, US

• Created and managed PayPal’s global experimentation testing program. Team is responsible for driving growth through effective use of A/B and multi-variate testing across all areas of PayPal.com and 3rd party hosted.
• Managed and analyzed early A/B tests for marketing, and successfully identified specific segments of our customers with specific intents. By unlocking these insights, I was able to drive improvements to the flow.
• Within one year, we showed a lift or revenue savings to the company of over $75M annually through successful A/B and multi-variate testing. Implemented a new test plan for PayPal, leveraging best practices from eBay.
• Successfully transitioned from using Optimost early on to our own in house testing platform. This critical transition enabled us to test our logged-in user experience, checkout, and 3rd party hosted solutions. In.
• Refined the tracking and experimentation infrastructure to scale with PayPal's push towards responsive design and mobile first initiatives. PayPal can now target and track users across multiple devices and experiences.
• Developed a global test dashboard for communicating test results to executives in a clear, concise, and actionable way. This included recommendations and bottom line ROI impact of each test.

San Jose, CA, US

• Manage high profile, complex, cross-functional programs and projects relating to AB testing of global product features across all aspects of eBay’s buyer and seller user experience.
• Developed and managed the global advertising testing program. Insights from these tests were critical in improving our understanding of the impact of advertising on customer buying behavior.
• Architected and launched eBay’s merchandising testing program.
• Drove initiatives focused on understanding the impact of our real-time messaging system (RTM) on site speed and customer experience.
• Domain expert with extensive knowledge of eBay user behavior and analytics.
• Managed the Capital Expenditure program for eBay, focused on ensuring projects efficiently utilized limited resources.

Palo Alto, CA, US

• Managed high profile, complex projects focused on product design and profitability.
• Managed HP’s worldwide warranty extension program requiring close collaboration with business and IT to automate manual processes and ensure timely, accurate new product introductions.
• Worldwide liaison to sales and marketing, a function charged with recognition of orders and revenue. Automated numerous processes improving accuracy by 98%.
• Managed an order processing project that reduced processing time by 90% and drove $600K of savings over five years.
• Produced over $2,800,000 in annual savings through streamlined service offerings and elimination of wasteful and unused products by 36%.

San Mateo, California, US

• Responsible for leading projects focused on sales technology and operations. These initiatives consisted of working with management and operational personnel to gather requirements, develop solutions, and implement.
• Created a web-based tool which eliminated an old printed system used by customer support. Tool significantly improved accuracy, quality of information, and customer service by facilitating real-time updates of.
• Developed a new sales tool for disseminating and archiving sales communication information to employees. Website significantly improved communication by providing a centralized area where employees could view/filter.

B.A., Finance

Certified Computer Lan Technician