Paul Fluhr Email & Phone Number

New York City Metropolitan Area

New York, NY, US

E. Mishan & Sons, Inc., is a family owned business with over 70 years experience and ingenuity in branding products with mass appeal. It has been an investor, importer and distributor of "As Seen On TV" products since the early 1980's. The company’s long-term success is based on the four key strengths: continuous innovation, commitment to outstanding.

New York, NY, US

• Mend Together provides resources for cancer patients that foster support from friends, family and colleagues. It’s like Facebook, Meal Train, GoFundMe, and a gift registry – all on one site.
• Directed day to day operations of the business, which included order management, inventory, fulfillment, website operations and customer service
• Owned website operations processes including product setups, pricing, copy and promotions
• Provided weekly business status reporting using Google Analytics and website reporting tools
• Created monthly visual data presentations on the status of the business for executive board meetings
• Performed thorough end to end QA and UAT of customer journey platforms from inception to completion prior to launch and post launch

• Within his role as Director of E-Commerce Operations, Paul administered supply chain of the E-Commerce website through inventory forecasting, planning, sourcing, purchase order management and logistics. He supervised.
• Project owner for the successful launch of BulbHead's drop ship program which improved overall product assortment by 10% while reducing excess inventory storage
• Led Customer Service team for resolution of consumer complaints related to orders and fulfillment and implemented policies to reduce customer contacts
• Successfully created a vendor compliance program which upgraded inventory delivery accuracy and improved timing of product availability
• Efficiently project managed the design and build of the BulbHead.com E-Commerce website from inception to launch and according to scope, budget, timeline, and quality standards
• Key decision maker in the selection of external partners including web platform, systems integrator, OMS, 3PL, payment gateway, fraud management, tax provider, ESP and A/B testing

Louisville, CO, US

• As Senior Director, Operations & Product Development, Paul has organized supply chain, established new and maintained existing suppliers (domestic and international), negotiated pricing, delivery schedule, payment.
• Headed website A/B testing, increasing order conversion by 15%
• Lead 3rd party OMS and 3PL teams through forecast of inventory demand and allocation across multiple product lines for Direct Response division
• Productively sourced new manufacturing suppliers for key products that enhanced inventory production by 25% and results in an increase in sales of over $5MM
• Steered a Project on migration and implementation of new order management, continuity and customer service systems
• Managed external designers, engineers, and factories in the new product development process of conceptual ideas of hard-line goods

Louisville, CO, US

• As Director, Marketing Operations, Paul has closely collaborated with the E-Commerce marketing team on creating new A/B tests to increase click through and conversion on all Direct Response websites. He has planned and.
• Enhanced website conversion by 10% through ongoing A/B testing which increased revenue by more than $300K
• Effectively executed subscription winback program and brought back 10,000 customers which generated more than $200K in revenue
• Successfully increased subscription starters and reduced attrition of existing members through ongoing testing at the point of order and backend midstream

US

• Forecast inventory for all Direct Response and E-Commerce marketing campaigns to ensure timely fulfillment of orders
• Issued purchase orders and tracked delivery schedules for all sourced products, domestic and international
• Managed daily stock reports from multiple internal and external systems to reconcile inventory

US

US