Paul Fluhr Email & Phone Number

New York City Metropolitan Area

New York, Ny, Us

E. Mishan & Sons, Inc., is a family owned business with over 70 years experience and ingenuity in branding products with mass appeal. It has been an investor, importer and distributor of "As Seen On TV" products since the early 1980's. The company’s long-term success is based on the four key strengths: continuous innovation, commitment to outstanding quality, professional employees and customer satisfaction. Emson is an importer of promotional products, television supported, and general merchandise. This enables the company to maximize full profit potential for each product marketed. Categories include: Cookware, Outdoor Lighting, Electrical and Non-Electrical Appliances, Beauty and Personal Care, Pet Care, Fitness, and Auto.Emson’s customer base includes major department stores, drug chains, supermarkets, discounters, mail order, catalog showroom, warehouse clubs, premium, demonstration and international sales.Retailers look to Emson for new and innovative products year after year. Building brands such as Bell+Howell®, Gotham Steel, Granitestone, Tac Brands, Bionic Brands, and Alien Tape Brands has allowed Emson to increase product categories and expand its marketing ability to all accounts across the nation. Our products have gained recognition and are available in countries around the world.

New York, Ny, Us

Mend Together provides resources for cancer patients that foster support from friends, family and colleagues. It’s like Facebook, Meal Train, GoFundMe, and a gift registry – all on one site. • Directed day to day operations of the business, which included order management, inventory, fulfillment, website operations and customer service• Owned website operations processes including product setups, pricing, copy and promotions• Provided weekly business status reporting using Google Analytics and website reporting tools• Created monthly visual data presentations on the status of the business for executive board meetings • Performed thorough end to end QA and UAT of customer journey platforms from inception to completion prior to launch and post launch• Supervised Customer Service team to support customers and suppliers via live chat, email and phone• Managed all 3rd party dropship partner relationships, overseeing flow of orders, fulfillment and billing• Key decision maker in the selection of a new 3PL partner which improved service level of shipping and delivery while reducing overall shipping costs • Created business requirements used for website development, post launch modifications and bug fixes• Setup and administrated organizational SaaS platforms, i.e.: Google, Payments, ESP, Live Chat, Project management, Slack

Within his role as Director of E-Commerce Operations, Paul administered supply chain of the E-Commerce website through inventory forecasting, planning, sourcing, purchase order management and logistics. He supervised the daily operations of BulbHead.com including the flow of orders from shopping cart to OMS to 3PL to the payment gateway, realizing revenue and order volume increases of 150% YOY.Furthermore, Paul efficiently managed 2 direct reports and 2 indirect reports as part of high performing operations, supply chain, and customer experience team. He served as the business owner and primary contact with 3PL partner ensuring all SLA's were met, including ship promise, delivery promise, receiving and returns processing.• Project owner for the successful launch of BulbHead's drop ship program which improved overall product assortment by 10% while reducing excess inventory storage• Led Customer Service team for resolution of consumer complaints related to orders and fulfillment and implemented policies to reduce customer contacts• Successfully created a vendor compliance program which upgraded inventory delivery accuracy and improved timing of product availability• Efficiently project managed the design and build of the BulbHead.com E-Commerce website from inception to launch and according to scope, budget, timeline, and quality standards• Key decision maker in the selection of external partners including web platform, systems integrator, OMS, 3PL, payment gateway, fraud management, tax provider, ESP and A/B testing• Represented BulbHead at key industry conferences, including IRCE, Shop.org, Magento Imagine, NRF and the Operations Summit

Louisville, Co, Us

As Senior Director, Operations & Product Development, Paul has organized supply chain, established new and maintained existing suppliers (domestic and international), negotiated pricing, delivery schedule, payment terms and purchase order management for all Direct Response division products. He has administered daily operations of the Direct Response division (DRTV), which included order management, fulfillment and customer service. Paul has managed supply chain through forecasting, planning, sourcing, purchase order management and logistics. He has supervised 3 direct reports; 2 managers and a coordinator; as well as the off shore customer service team. He has also developed pre-shipment inspection protocols for all international imported goods, ensuring they met QA standards.• Headed website A/B testing, increasing order conversion by 15%• Lead 3rd party OMS and 3PL teams through forecast of inventory demand and allocation across multiple product lines for Direct Response division• Productively sourced new manufacturing suppliers for key products that enhanced inventory production by 25% and results in an increase in sales of over $5MM• Steered a Project on migration and implementation of new order management, continuity and customer service systems• Managed external designers, engineers, and factories in the new product development process of conceptual ideas of hard-line goods• Represented Direct Response division in meetings at corporate headquarters

Louisville, Co, Us

As Director, Marketing Operations, Paul has closely collaborated with the E-Commerce marketing team on creating new A/B tests to increase click through and conversion on all Direct Response websites. He has planned and designed email and postcard offers for leads that converted 10% to customers and increased revenue by more than $200K.Paul has enhanced customer acquisition and order conversion as well as reducing subscription cancellations. He has handled 3rd party telemarketing company and developed new scripting tests for all Direct Response campaigns. He has also efficiently negotiated lower contract rates with 3rd party telemarketing company and saved more than $500K year over year.• Enhanced website conversion by 10% through ongoing A/B testing which increased revenue by more than $300K• Effectively executed subscription winback program and brought back 10,000 customers which generated more than $200K in revenue• Successfully increased subscription starters and reduced attrition of existing members through ongoing testing at the point of order and backend midstream

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• Forecast inventory for all Direct Response and E-Commerce marketing campaigns to ensure timely fulfillment of orders• Issued purchase orders and tracked delivery schedules for all sourced products, domestic and international• Managed daily stock reports from multiple internal and external systems to reconcile inventory

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