A commercially astute, customer and shopper-focused sales leader with strong experience in developing, delivering and embedding customer strategy across Health & Beauty, Beers and Spirits categories. An effective communicator having led multi disciplined teams across a variety of channels; commercial strategy, shopper insight, trade marketing and marketing strategy agencies. A proven track record for improving both customer satisfaction and company profitability through a pragmatic but hands on approach to driving change within the organisation. Strong analytical skills and a passion for building high performing teams to deliver results.