👋 I'm Paul, and over the last two decades I’ve built, grown, acquired, and exited businesses in various niches.I'm obsessed with online business, marketing, systems, and automation.Building, growing, and scaling businesses is a process.I put it down to these vital components:→ Primary purpose - Define your reason→ Branding - A strong identity and clear message→ Marketing and sales - Traffic generation and conversion optimization→ Customer experience - Exceptional service and personalized communications→ Customer journey - Progression and retention→ Operations - Automation and scalabilityCurrently focused on a startup in education recruitment.