Paul Hancock Email and Phone Number

Lead the creation of a world-class global marketing plan for the Faculty’s course portfolio – aligned with the central Marketing and Recruitment strategies – to include: identifying core market segments, course USPs and market channels/tactics for reaching the target market(s).Accountable for the marketing budget across all channels, holding operational responsibility to utilise the agreed budget in the most cost-effective way to ensure the delivery of agreed KPIs.Lead the faculty marketing team in: campaign strategy, digital, communications, content and market research.Direct the production of written and video content of high quality, driving engagement and conversionKey faculty stakeholder in implementing a College-wide CRM.Lead the development and delivery of the Faculty’s student recruitment plan, supporting the Faculty’s strategic objectives to grow student numbers, diversify the student cohort and launch new degree programmes – which may be on campus, online or both.Lead the launch of new courses with bespoke marketing plans.Champion change within the faculty and help drive forward new standards of global recruitment marketing and brand, innovative recruitment, strategic internal and external communication of the highest quality and impact.

• Develop marketing plans aligned with St George’s Education Strategy, working with our advertising agency to attract students to ensure recruitment targets are met or exceeded and provide strong ROI• Plan and allocate marketing budget for campaigns and related initiatives• Successfully take new postgraduate taught courses to market• Work closely with key stakeholders to ensure the full integration of marketing activities across the University• Market research and development – includes commissioning research• Planning, reporting, compliance and administration• Production of marketing materials and campaigns• Team lead • Deputise for Head of Marketing as required• Brand Management

• Develop and deliver strategic marketing and communications plans at department and faculty level working across two very different departments with varying priorities and communications portfolios• Work with Heads of Department, senior managers and communication colleagues to identify key priorities and then develop and manage publicity and marketing activities/campaigns• Brand Management including design and creation of marketing materials• Manage social media this includes paid for campaigns and saw increase in followers of 10% • Manage external resources such as photographers and graphic agencies• Develop and implement internal communications strategy including move to new academic and laboratory facilities• Student Recruitment at Undergraduate and Postgraduate levels UK and International - manage the departments' transfer of face to face open days to online delivery only during Covid-19 lockdown, ensuring students and key stakeholders can continue to engage and increase in number of firm applications by 20% • Manage department websites using Content Management Systems. Implemented new content management systems for two departments from audit to launch• Budget responsibility• Liaise with key academics and the university media team to maximise opportunities to publicise their research to the media and different audiences. Develop press releases, opinion pieces, social media posts and digital assets to illustrate their research in a more accessible way

• Provided course advice, fees advice, work advice and study abroad advice in 1-2-1 appointments• Coordinated and delivered course and faculty events on campus including open days, induction days and study abroad recruitment • Managed student ambassadors including their recruitment• Developed marketing of their UK and Europe study abroad scheme led to 10% increase in applicants• Graduation decisions and reporting• Liaised with a wide range of stakeholders within the SEBE Faculty from Director of Faculty to local business, visiting academics and students. Had to rebuild relationships as our team had been removed from faculty and placed centrally. • Writing and editing information packs for current and prospective students• Providing expertise and knowledge to the Marketing and Global Engagement Teams (Including advising students) about UK and Europe Universities and life.

Continued as Project Assistant with added marketing responsibilities which included: • Managed social media accounts• Created and implemented new communications plan to streamline and co-ordinate the departments interactions with students and other stakeholders• Updated department website content using the Content Management System Marketing Research Project: Identifying Alumni working in Sheffield. Created profiles for different job sectors and created a database of those alumni. Increase in business engagement by 5%.• Created Marketing Materials• Trained staff on WordPress face to face to ensure maintenance of websites I had created• Reception work providing excellent customer service, prioritising work in a fast moving environment.

• Implementation of new Marketing and Communications strategy for Widening Participation project • Managed project newsletter increased readership by 200%• Content writing – both online and offline• Designed, created and maintained WordPress website for Widening Participation agenda at the University• Facilitating group sessions for Bursary students – managing groups of between 10 and 50 students. Role involved assisting students involved in the Bursary programme with obtaining relevant work experience • One on one work with students – via email and in person, providing guidance and information on the Bursary programme and career development • Completely redesigned the application system from paper based to online, significantly increasing efficiency.

• Taking event bookings• Liaising with clients to understand their event requirements, executing all requests• Supervision of event staff• Liaising with internal staff regarding client requirements• Direct Marketing• Email communication• Website updates

• Customer Service Relations• Supervised 5/6 staff

• Writing and publishing two internal newsletters, introduction of MailChimp as publication platform to reduce paper waste • Press release drafting and publication: Writing for local newspapers and the business website for various events and topics of interest • Poster campaigns: designing and creating posters for various aspects of business operations, including career advice. • ‘Talent Match’ Marketing Strategy: As part of a team, I worked to deliver a clear and directed marketing strategy for the recently won Talent Match’ scheme. My role was to ensure that internal and external marketing materials were consistent. • Trustee Application pack: designed to promote the business and function as part of the application process for potential new board members