Paul Hansen Email & Phone Number

Wichita, Kansas, United States

Wichita, Kansas Metropolitan Area

Wichita, Kansas Area

Newton, KS

• Direct all global marketing and communications efforts across four company divisions (magnet materials division, magnet applications division, Bunting Europe and Bunting U.S.). This includes the following:
• Develop domestic and international marketing strategies, messaging and budgets
• Direct, manage and coach a team of six in execution and distribution of marketing initiates and materials
• Analyze marketing spend for effective ROI
• Write and distribute all U.S, Mexico and Canada communications to trade and local media, sales team and distributors through press releases, newsletters and company intranet
• Oversee company’s five websites including two e-commerce sites with relevant consumer offers, reporting and ensuring price competitiveness and a company intranet.

Wichita, Kansas Area

Vice President level position that directed all marketing functions for two franchised brands in the quick service restaurant industry (Pizza Hut – 91 stores, and Freddy’s Frozen Custard & Steakburgers – 12 stores) and assisted in marketing two company-owned brands (Tulsa-based Sky Fitness & Well Being and New Jersey-based Design Spree Furniture).

Wichita, Kansas Area

• Built brand equity and increased customer acquisition by directing all marketing functions for entire company including annual marketing, communications and dealer development strategy. This included:
• Managing and directing all marketing materials (print, digital, TV, consumer website and social media), multi-million dollar budget, strategy and national and local media plan and buying (print and internet).
• Directed and managed all outside creative vendors including advertising agencies, photographers, and graphic designers
• Managed media relationships, locally and nationally.
• Wrote all employee and dealer communications
• Managed programs to assist over 100 dealers including dealer advertising co-op programs; brand usage guidelines; wholesale purchase incentives; consumer retail incentives; in-store merchandising/POP, retail fixture and.

Bachelor'S Degree, Marketing & Communications

Activities and Societies: Phi Delta Theta Fraternity

Masters Of Integrated Marketing Communications, Marketing/Marketing Management, General