Paul Hansen Email & Phone Number

Wichita, Kansas, United States

Wichita, Kansas Metropolitan Area

Wichita, Kansas Area

Newton, Ks

Direct all global marketing and communications efforts across four company divisions (magnet materials division, magnet applications division, Bunting Europe and Bunting U.S.). This includes the following:• Develop domestic and international marketing strategies, messaging and budgets• Direct, manage and coach a team of six in execution and distribution of marketing initiates and materials• Analyze marketing spend for effective ROI• Write and distribute all U.S, Mexico and Canada communications to trade and local media, sales team and distributors through press releases, newsletters and company intranet• Oversee company’s five websites including two e-commerce sites with relevant consumer offers, reporting and ensuring price competitiveness and a company intranet.• Collaborate with four Product Managers in their respective marketing efforts to grow product sales. • Identify new market opportunities and target customers and develop appropriate domestic and export sales marketing strategies and materials to target effectively. • Manage the Bunting Magnetics Co. brand globally to ensure consistency in look and message across all communications platforms.• Manage the New Product Development team and process from idea to design to distribution. • Member of company’s senior management team, which consists of CEO, CFO, COO, Director of Marketing and Director of Sales, charged specifically with assisting in setting corporate sales and operating profit goals as well as having an integral role in developing the annual strategic plan. Report directly to the CEO. • Member of Global Marketing Committee, PMMI

Wichita, Kansas Area

Vice President level position that directed all marketing functions for two franchised brands in the quick service restaurant industry (Pizza Hut – 91 stores, and Freddy’s Frozen Custard & Steakburgers – 12 stores) and assisted in marketing two company-owned brands (Tulsa-based Sky Fitness & Well Being and New Jersey-based Design Spree Furniture).

Wichita, Kansas Area

Built brand equity and increased customer acquisition by directing all marketing functions for entire company including annual marketing , communications and dealer development strategy. This included:• Managing and directing all marketing materials (print, digital, TV, consumer website and social media), multi-million dollar budget, strategy and national and local media plan and buying (print and internet); implementation of all retailer support materials and programs; merchandising materials; and consumer marketing and brand building efforts.• Directed and managed all outside creative vendors including advertising agencies, photographers, and graphic designers• Managed media relationships, locally and nationally. • Wrote all employee and dealer communications• Managed programs to assist over 100 dealers including dealer advertising co-op programs; brand usage guidelines; wholesale purchase incentives; consumer retail incentives; in-store merchandising/POP, retail fixture and signage programs; dealer training programs; dealer rating systems; and a dealer sales management plan. • Assisted dealers in planning local events and manage all corporate events• Acted as the voice of the customer and supported Sales Management and Engineering in new product development. • Identified new markets, prospective dealer selection; sales projections; and initial training in dealer recruitment activities.

Bachelor'S Degree, Marketing & Communications

Activities and Societies: Phi Delta Theta Fraternity

Masters Of Integrated Marketing Communications, Marketing/Marketing Management, General