CEO of Domestic Appliances UK Trade Association. In addition I support the Electrical Safety Board as a Trustee and Bot-Hive, a robotics/ AI start-up, as a Non Exec strategic advisor. I'm also a British Cycling Road Commissaire. Previously a Governor at Kingston Hospital Foundation Trust, a Director for the Television and Radio Industries Charity Club and a Non Exec for Cersture. I help organisations optimise their value proposition and outputs through building networks and relationships, refining products, services and solutions, developing markets and channels, reducing risks and controlling costs.Strategic and results driven with extensive expertise in Sales, Marketing and Commercial Operations and in the delivery of improved sales and profit performance within the commercial sectorExcellent Stakeholder management skills in the influencing and persuasion of both internal colleagues, external partners and key customers, and in the tender and negotiation of complex supplier contractsNatural leader with highly developed management and motivational skills in the development of key personnel to deliver increased performance, organisational optimisation and cultural changeExceptional Project and Change Management skills delivering key strategic initiatives in the planning and implementation of organisational and process transition to optimise business performanceProven ability to identify and deliver new business opportunities through the research and analysis of market data and in the creative and innovative approach to presenting and selling to B2B, B2C and B2G sectors Extensive Network within the technology sector. Broad network of relationships across Suppliers, Brands and Producers, Government and Public Sector and Industry bodies providing access to intelligence, support and opportunity.