Founder / CEO of Ponder - a boutique collection of award winning film makers in Commercials, Factual and Drama . CEO / Executive Producer for over 25 years of highly successful efficient commercial business in competitive media sector. Board member of Commercials Film Producers Europe (CFPE) - association representing over 20 countries in commercials film production. Non Exec Director - Graduate of Institute of Directors (IOD London) Chartered Directors Programme.CEO of Red Rage Films 1997 - 2021, producing big budget brand films for leading clients in Ireland and abroad. Managing large budgets and multiple outsourcing to produce high end films, happy clients and healthy profits on over 400 contracted projects.Completed the Institute of Directors (IOD London) Chartered Director's Programme 2018/19. Study of Governance, Strategy, Leadership and Finance for board directorships. CEO of Angelo Films producing documentary and drama projects with finance from RTE, Screen Ireland and other sources including "Abbeyfealegood"(2020) and the Italian feature documentary "Quattro Colori" (2020).Chair Commercials Producers Ireland (2018/2019). This industry body represents 21 local SME’s working for better working practices, collaboration with industry bodies, state authorities and working with the Commercials Films Producers Europe (CFP-E) on global industry matters.Extensive experience in the global media landscape having worked for leading media organisations in Ireland, Australia and Germany.• Over 30 years’ experience in global advertising, film making and broadcast content production. • Digitally savvy and well read on digital media technologies. • In-depth knowledge of the media landscape, media affairs and business matters.Produced short films which have appeared and won numerous film festivals around the globe including The Tribeca Film Festival. Long time ago - Radio Presenter on various local radio stations in Limerick, Clare and Galway.