Paul Humphreys Email and Phone Number
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I am an accomplished, goal-oriented leader with over 22 years of management experience in corporate communications, strategic planning, program management, and multi-brand positioning within global, B2B, matrixed organizations. Recognized as a natural-born storyteller, I specialize in translating corporate and product messages into compelling stories that engage and resonate with audiences. My expertise includes developing strategic communication plans focused on unique positioning and account-based marketing, managing large-scale budgets within multi-million dollar businesses, and leading agency relationships and team members in multiple countries.Areas of Expertise:• Acquisition Communication• Strategic Messaging• Brand Reputation• Podcasting, Hosting, and Presenting• Global Communications• Marketing Automation• Change Management• Investor Communication• NASDAQ Opening• Customer Loyalty Programs• Crisis Communications• International Acquisitions• Budget Management• Major Sponsorship Programs• Demand GenerationExperience:With 15 years of experience at the vice-president or general manager level, I have primarily worked within industrial, construction, and automotive markets. However, my work has led me to run campaigns in just about every market imaginable. I have planned, coordinated, and participated in major investor relations activities, including the ringing of the opening bell at the NASDAQ stock market and Capital Market's days. Additionally, I have worked on many high-profile corporate sponsorship deals with major organizations such as MTV, SRX Racing, Ford Performance, NASCAR Teams, and World Touring Cars.
Atlas Copco
View- Website:
- atlascopcogroup.com
- Company phone:
- 1800 200 0030
- Company email:
- contactus@in.atlascopco.com
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Vice President Corporate CommunicationsAtlas Copco Jul 2018 - PresentStockholm, SeAs an experienced corporate communications and marketing leader, I spearhead and oversee demand generation, customer experience, and communication teams across multiple industrial, business-to-business (B2B) markets. My focus is on ensuring that we communicate what problems our products solve, and drive sustainable productivity for our customers. With complete control of the marketing mix and budget for a several-hundred million dollar business, I have developed a unique ROI tracking system across complex B2B sales processes. I am a Hubspot marketing automation strategy expert, with a proven track record of developing effective lead nurturing systems. Additionally, I am an O365 champion and advocate, including advanced intranet and internal network building.Areas of Expertise:• Corporate and Marketing Communications• Demand Generation• Customer Experience• B2B Markets• ROI Tracking and Reporting• Marketing Mix and Budget Control• Hubspot Marketing Automation• Lead Nurturing Systems• Product Launches• Team LeadershipAs a corporate communications and marketing leader, I have launched 20 products into the North American market with a focus on customer-centric positioning. I lead three separate teams focused on communication, lead generation, and customer experience, ensuring that all teams are aligned and working towards common goals. I have also led corporate communications efforts on diversity and inclusion, sustainability, crisis management, and several key local acquisitions. To foster collaboration and strategic planning between brands and business units, I formed councils to focus on specific topics and develop KPIs and reporting. As an O365 champion and advocate, I have been instrumental in building advanced intranet and internal network systems to improve productivity and communication within the organization. -
Vice President Global CommunicationsAtlas Copco Apr 2015 - Jul 2018Stockholm, SeAs a communications professional with global experience, I have had the privilege of leading the development of communications for the Portable Energy business across 180 countries and four unique product portfolios. I am proud to have spearheaded the rebranding and strategic focus shift of a 1 BEUR business area, which included divestment of one division and splitting another. In this role, I have piloted communications development for the Portable Energy business with a multi-million-dollar overall communications spend.As an internal board member of the in-house agency, intranet team, and global website, I have successfully created on-brand, targeted, and compelling messages while coordinating and managing agency relationships in UK, Spain, Belgium, USA, and Germany. I have prepared internal and external communications, including investor presentations, intranet blogs, and investor speeches for key executives. I had global control of digital platforms including the website, LinkedIn, and YouTube.My achievements include organizing global events with more than 800 attendees and positioning three major brands globally, designing value propositions and communication’s plans for growth. I have also redeveloped our communications’ tool kit in-line with our changing business needs and implemented a template to measure ROI on communications’ investments. As part of our senior management outreach program, I am vastly experienced in live interviewing, moderating, and presenting. -
General Manager EdmacAtlas Copco Apr 2013 - Apr 2015Stockholm, SeDirected sales management of 500+ distributors, pioneering strategic business planning, business development, and team leadership. Delivered a successful marketing mix that leveraged achievement of strategic goals, including targeted email campaigns, growing e-commerce business, and market driven segmenting. Constructed an optimized pricing structure by conducting an extensive price study in the market. Served as customer loyalty champion and NPS (Net Promoter Score) loyalty program implementer, ambassador, and trainer.• Complete P&L and business unit responsibility for one of the world's leading suppliers of air compressor parts. • Developed a business plan for Edmac within the United States, Canada, and South America. • The plan was built around targeting accounts for service. • Targeted email campaigns and e-business growth were a large part of our marketing mix• Conducted an extensive price study in the market and built a new pricing structure.• Segmented the Edmac database into 10 clearly identifiable and market driven segments.• Built a new, high-performing team and Introduced Edmac’s Customer Service “Promise” Program.• Implemented salesforce.com CRM across the organization.• Customer loyalty champion and NPS (Net Promoter Score) loyalty program implementer, ambassador, and trainer. -
Vice President Branding And CommunicationsAtlas Copco Apr 2008 - Apr 2013Stockholm, SeDeveloping a branding plan for Atlas Copco Compressors within North America. To achieve our vision of First in Mind – First in Choice ® for the USA market.Control and tracking of a large communications budget including a full media plan.Implemented major sponsorship packages with national car racing programs.Customer loyalty champion and NPS (Net Promoter Score) loyalty program implementer, ambassador and trainer. Planned and coordinated major investor relations activities; including the ringing of the opening bell at the NASDAQ stock market.Working with GRI reporting including working and communicating on areas of sustainability.Experienced in all aspects of change management and have been involved in several projects including CRM.Co-Chair of the Atlas Copco water for all ‘charity’. Raising sponsorship monies and promoting the program internally.Implementing and working with a wide range of E-tools, including CMS for our global web site and development of campaign micro sites.Implementation of new customer service program and guidelines.Implementation and management of Co-Op programs with key distributors.Setting up working groups and steering committees to deliver project goals and defining KPI’s. -
Global Communications ManagerChicago Pneumatic Apr 2006 - Apr 2008Rock Hill, Sc, UsTravelling the world as the Global Communications Manager of the CP VS division. Working on a 3 year strategy for the development and positioning of the brands on a global level. Including implementing sponsorship campaigns and agency selection.Led the global harmonization project to launch Chicago Pneumatic (CP) officially as a global brand and led the design of the brand language, brand promise and tag line.Production of the CP corporate guidelines on customer communications and brand identity across the globe.Managing the promotional mix for CP including sales promotions, media relations and advertising.Sponsorship deals with MTV and World Touring Cars and demonstrating results for these activities.Full responsibility for the marketing communications budget and costs within the division. -
Uk Marketing ManagerChicago Pneumatic May 2000 - Apr 2006Rock Hill, Sc, UsResponsible for managing the customer service, internal sales, product marketing and technical support teams within CP UK.Worked extensively with the British Compressed Air Society on reporting and statistics.Mapped the UK market for customer and market share purposes.Responsible for all new product launches.Designed distributor incentive and loyalty programs and launched these within the UK.Responsible for all business intelligence reporting including competitor price analysis and the publishing of the UK list pricing for CP products.E-Business Project Leader for the international CP Group.Set up many working groups and participated on steering committees to deliver project goals and define KPI’s.
Paul Humphreys Skills
Paul Humphreys Education Details
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Duke University - The Fuqua School Of BusinessInternational Management Diploma -
Stockholm School Of EconomicsInternational Management Diploma -
HatfieldMarketing -
Stockholm School Of Economics
Frequently Asked Questions about Paul Humphreys
What company does Paul Humphreys work for?
Paul Humphreys works for Atlas Copco
What is Paul Humphreys's role at the current company?
Paul Humphreys's current role is Accomplished Corporate Communications Leader | Strategic Planning | Program Management | Brand Positioning | Acquisition and Change Communications | Storytelling.
What is Paul Humphreys's email address?
Paul Humphreys's email address is paul.humphreys@cp.com
What is Paul Humphreys's direct phone number?
Paul Humphreys's direct phone number is +32387*****
What schools did Paul Humphreys attend?
Paul Humphreys attended Duke University - The Fuqua School Of Business, Stockholm School Of Economics, Hatfield, Stockholm School Of Economics.
What skills is Paul Humphreys known for?
Paul Humphreys has skills like Product Marketing, Marketing Management, Marketing Communications, Product Development, Strategy, New Business Development, Management, Business Development, Marketing Strategy, B2b, Marketing, Key Account Management.
Who are Paul Humphreys's colleagues?
Paul Humphreys's colleagues are Leandro Motta, Erik O Sparby, Kris Bloemen, Prakash Singh Chauhan, Stanislav Iakimenko, Thomas Mcnamara, John Theis.
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