- Work with cross-functional partners to build digital strategy and roadmap to achieve business outcomes- Contribute to web experience, content strategy and organic growth strategy- Partner with and influence teams across business partnerships, merchandising, sales, data, engineering and marketing- Define, analyze, and monitor all relevant KPIs and communicate with stakeholders on business performance and needs- Partner with product and engineering team for channel integrations, tools, and features- Functional familiarity with HTML/CSS, SQL- Tools used most often: Tableau, Amplitude, Snowflake, Segment, Branch.io, Google Analytics, Firebase, Braze, Internal CMS, Apple Connect, Google Play Console

Paid:-Manage and execute on all paid efforts (Meta, Instagram, Youtube, Twitter, Snapchat, TikTok, Reddit, Google Ads)-Millions of directly attributed app installs a CPI below $6 (iOS and Android)CRM/Lifecycle Marketing:-Design and send highly targeted emails-Create automated email flows-Strategize and send targeted push notifications-Sent over 70MM emails while maintaining a >25% open rate and >4% CTROther:-Work closely with data & analytics team to identify areas for growth, execute on data-based insights, and report to relevant stakeholders-Use SQL to pull data from Redshift-Manage multiple external agencies -Oversaw a team responsible for growth/crm, managing day-to-day operations and ensuring efficient, scalable growth-Led and executed a 2021 growth campaign that directly resulted in $5MM in revenue-Managed a growing multi-million dollar budget year over year

- Manage and execute on all paid social (Facebook, Instagram, Youtube, Twitter, Snapchat, TikTok, Reddit), SEM/SEO and brand partnership campaigns- Create and execute radio and billboard campaigns- Measure and report on all marketing campaigns- Devise and execute customer/audience growth strategies- Report and analyze all brand partnership/talent marketing initiatives- Devise and execute audience growth strategies- Strategically plan and execute on festival marketing plans, partnership activations and e-commerce initiatives- Generated over $1.7MM in revenue from all paid initiatives with only $300k in spend- Manage ticketing for three festivals and an experiential pop-up

- Served as Community Manager for mobile game “Astronest: The Beginning,” hosting weekly live-streams, managing and implementing all social media strategy and real-time community engagement - Doubled the “Astronest” Facebook community from 4,000 to 8,000 members in three months by partnering with internal stakeholders, influencers and agencies to create engaging activations both in-game and within community groups - Created social media strategy and launched efficient social campaigns as the World Blackjack Tournament UA Manager, maintaining a sub $3 CPI in high-quality countries - Planned, produced and edited original video content across multiple social media platforms that has reached 500,947 people and received 131,615 engagements within three months - Strategized and oversaw execution of Facebook page pivot from gaming to entertainment page, successfully growing it by 6,000 high-quality likes in three months with limited budget - Established 5 new sub-pages, securing 1,372 organic likes in one monthOther companies and government organizations that I've worked with: Snow, King, Kixeye, KOCCA

Featured In Apple App Store (US, South Korea, UK) - July 2016 - Created on-trend daily video content for social media platforms that increased app downloads and user engagement - Used our CMS to track user statistics and created app change reports for the development team - Created actionable feedback reports based on app store reviews and customer service emails for the development team and CEO - Used Sensortower to choose new keywords and write app descriptions that better optimized our ASO

www.BytheAvantGarde.com is an independently owned art and culture website that incorporates fashion, art, music, and cinematic pursuits. The website is listed on Cision Media Source and recieves thousands of unique visitors a month. -Manage all marketing, production, and creative aspects of publication.-Work with event directors and talent publicists to coordinate and execute interviews, as well as attend various events -Attended and featured events such as: EDC, Los Angeles Film Festival, OC Fashion Week, Lacoste L!VE Desert Pool Party, Pacific Music Festival and various music concerts-Interviewed: Nervo, The Growlers, Surfer Blood, Matt Costa and more-Serve as the primary photographer and webmaster

- Assisted publicists with off-and on-site Long Lead Days & Press Junkets by escorting press to various talent - Reviewed and compiled Publicity Reporting Online entries for all regional grassroots activations- Compiled reports and updated studio databases for international, national and field teams- Covered and created audience reports for press and promotional screenings - Coordinated the implementation of publicity/promotional strategies with field agencies in the top 25 US. markets- Directly assisted with: Monsters University, The Lone Ranger, Saving Mr. Banks, Planes, The Fifth Estate, Frozen, Thor: The Dark World, Captain America: The Winter Soldier, Need For Speed, D23 and Comic-Con

- Worked directly on all ABC television programming- Supported the entire team in daily responsibilities and participated in any off-site events - Utilize the media research program Cision Mediasource to better analyze and identify appropriate outlets- Contact Managers/Agents/Publicists to compile Show Contact Sheets- Update Press Contact Sheets- Make recommendations for photo memos - Went through all weekly, daily and monthly publications to clip and compile any pieces relevant to our talent - Visit TV sets with publicists to help oversee filming - Create script log lines and talent memos