• Manage a sales territory spanning Eastern and Northern Ontario, serving over 20 hospitals, while meticulously maintaining an accurate opportunity funnel on a quarterly and annual basis.• Achieved a remarkable 23% year-over-year growth in 2022 and a 110% year to plan in 2023, demonstrating a consistent track record of exceeding sales targets.• Secured sales exceeding one and a half million dollars in the region, showcasing exceptional negotiation and closing skills.• Spearheaded the successful implementation of IV start kits at a prominent hospital organization in Ottawa, driving operational efficiency and customer satisfaction.• Proactively identified and pursued new revenue-generating opportunities, surpassing company expectations and contributing to overall business growth.• Applied value-based selling techniques with precision to cultivate strong client relationships, resulting in increased deal closures, while adhering to the principles of the 80/20 rule.• Conducted in-depth product in-servicing and delivered compelling live presentations daily, showcasing expertise in the company's portfolio including Magventure, Posey, Verathon products, ECG units.• Managed a diverse portfolio of 40 vendors, alongside overseeing CHS Med-Rx customizable kits and trays, demonstrating adept multitasking and organizational skills.• Led a strategic initiative to expand market share in private clinics, demonstrating agility and adaptability in addressing evolving market demands.

• Exceeded sales target by achieving $6 million in revenue, implementing effective sales strategies with a remarkable forecast accuracy of over 90%.• Successfully orchestrated the launch and marketing of cutting-edge technology in the region, including biodegradable and drug-coated stents, contributing to increased market share and revenue growth.• Spearheaded the introduction and monitored the penetration rate of innovative products, notably the TAVI (Transcatheter Aortic Valve Implantation) device Myval from Meril, ensuring successful adoption and utilization across operations.• Pioneered the first case of TAVI implantation at the prestigious American University of Beirut Medical Center (AUBMC), positioning the organization as a leader in cardiovascular healthcare innovation.• Cultivated strong relationships with Key Opinion Leaders (KOL) in the cardiovascular field, collaborating closely with renowned physicians to recruit and mentor coaches, fostering a culture of excellence and knowledge-sharing.• Consistently met and sustained monthly sales targets for consumable stents, averaging over 2000 units per year, as well as valve implantations, showcasing a commitment to driving continuous revenue growth and customer satisfaction.• Provided hands-on support to interventional cardiologists during procedures, offering technical expertise and clinical advice to optimize patient outcomes and satisfaction.• Oversaw warehouse management and distribution allocation, ensuring alignment with market demand and efficient supply chain operations, thereby enhancing product availability and customer service levels.

• Developed a comprehensive long-term business plan and cultivated Company champions within key accounts, fostering strategic partnerships and driving sustained revenue growth.• Successfully managed local distribution operations for Abbott Vascular, overseeing a $7 million USD business, ensuring efficient supply chain management and customer satisfaction.• Provided effective leadership to a team of four sales representatives, guiding them to surpass company-assigned targets and achieve exceptional results, demonstrating strong team management and motivational skills.• Conducted extensive training sessions for colleagues, distributors, and physicians on the full product portfolio, including Coronary (Coro) and Endovascular (Endo) solutions, enhancing product knowledge and market penetration capabilities.• Collaborated with other sales specialists to develop tailored sales solutions and strategies aimed at driving revenue growth and meeting customer needs, showcasing a collaborative and solution-oriented approach to sales.• Contributed to the development of marketing campaigns, materials, and events to promote company products, aligning marketing efforts with sales objectives and enhancing brand visibility and market presence.