Paul Citarella Email & Phone Number

Palisade AvCo is a firm that is dedicated to driving revenue growth in organizations (Start-Ups, Small, and Mid-Sized) through Go-to-Market planning and optimization

New York, Us

OneNine is on a mission to make AI and data intelligence affordable and accessible to everyone using its proprietary No Code Technology Platform. OneNine platform has the potential to create a human & AI-enabled workforce giving rise to new AI capabilities. OneNine’s no-code platform reduces overall AI project cost by 90% & time by 80% while increasing project revenue by 30%.#AI

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Scotland , Gb

Strategic advisor to tech-forward start-up in the Blockchain and Web3 space, the first new-generation smart city blockchain-enabled operating system to help people live better in urban environments.

Roswell, Ga, Us

Hired as a consultant to create and implement a Go-to-Market plan to drive growth. The initial agreement was for 90 days. Over the course of two years, focused on 5 key areas - Product Management, Digital Marketing, Sales, Lead Generation, and Sales Tracking. Highlights include :1. Created and launched a new lending platform for the HVAC industry (Spectrum AC) that supports multiple lenders with unique solutions for every credit type from the super-prime homeowner to the sub-prime. Achieve rapid market adoption with over 200 contractors in the first 5 months 2. Designed, Tested, Implemented a new Inside Sales model that included BDRs and Closers. New Model grew 122% in the 1st six months and exceed plan. 3. Developed a rateable Lead Generation process using an 8-touch sales and marketing approach. 4. Ran the Direct to Consumer Digital Channel where we achieved YOY growth on 40% less spend. 5. Implemented Salesforce.com for activity management and pipeline reviews

Atlanta, Ga, Us

Atlanta, Georgia, Us

Responsible for driving high growth through an integrated sales and marketing approach for this $2.4B+ corporation that is focused on Small Business to Fortune 500 accounts. In my current role, grew sales revenue 30% (GAGR) by maximizing the productivity of all of the sales channels. Our approach included aggressive pressure on the market by leveraging both a Direct and Indirect Sales strategy. Our Direct channel included activity-based sales processes that were unique for each of our channels (Field, Telesales, Marketing (Web, Direct Response), and National Accounts). Our Indirect Channel includes our Resellers, OEMs, and Agents where we support several partners with over 10,000 reps.

Atlanta, Georgia, Us

GPS Tracking solutions for the Fleet Industry - SAAS Model. Grew top line and bottom line, post initial acquisition in 2013. Part of the acquisition and divestment team. The division was sold in 2017

Atlanta, Georgia, Us

Responsible for sales and marketing for this new division. Introduced new channels to the organization including Digital, Mail, and Telesales

Peachtree Corners, Georgia, Us

Hired as the #2 person for this $20 million private company that was focused on driving payment solutions to the financial services industry. Two key goals at the start were to penetrate the US market and position the company for an exit. • Achieved CAGR in revenues in the US of 105 percent• Grew customer base from 15 to 1,200 banks in 3 years through a combination of direct sales, resellers, and alliance partners.• Engineered a return to profitability, with 8 consecutive quarters of profitability, through a strong balance of top-line revenue management and intense cost control.• Developed a strong organizational culture that is based on Core Values that yielded a decrease in employee turnover: • Key spokesperson for the organization with industry press and media. A regular speaker at key industry events like BAI Retail Delivery Show, BAI TransPay, NACHA Payments and ACB

Bs, Marketing

Banking, Certificate In Banking