Paul Everson Gaicd

Paul Everson Gaicd Email and Phone Number

Non-Executive Board Director I CEO/Managing Director I Brand & Digital Strategist I Marketing Academy Alumnus @ Paper + Spark
Paul Everson Gaicd's Location
Huntleys Point, New South Wales, Australia, Australia
About Paul Everson Gaicd

I am a former elite swimmer who continues to live by the principles of hard work, growth mindset and winning outcomes. I missed out narrowly on representing my country, which taught me lessons about failure, however even more about resilience. These days, I’ve swapped swimming for triathlons, and keeping up with my three active sons, and strive to treat my business partnerships with the same focus, patience, and dedication.As an entrepreneurial creative leader, working in the marketing, communications, and technology industry globally, I’ve had the opportunity to lead highly diverse teams in constantly shifting environments. Specialising in brand and digital marketing, I have a proven track record of leading and building brands, transforming, and growing businesses through creative ideas, delivering ROI across diverse categories and sectors.In addition to my executive role, I am a graduate of the AICD and am passionate about my contribution to philanthropic efforts and profit-for-purpose organisations.I lead with whole heart. I see my role as leading and coaching teams to deliver tangible business outcomes. I’ve been described by colleagues as someone who is authentic, transparent, courageous, resilient, forever optimistic, and someone who rolls up their sleeves to get the job done. A curious and adaptable strategic thinker with the perfect blend of EQ and IQ. I have a passion for people and social change for good. With a firm belief that people-centricity and creativity for ideas is the recipe for success. With a proud reputation for nurturing and developing high performing teams, I’m attracted to purpose driven organisations that foster a collaborative working approach to solving problems through ideas.Specialties:- Senior brand and digital strategic creative leader.- Motivational and decisive executive leader with a focus on people.- Highly strategic, operational, and commercially focused with a growth mindset.- Experience influencing boards and stakeholders both internally and externally.- Natural ability to network and build effective relationships at all levels.- High level of conceptual, analytical, and financial skills.- Outstanding communication skills with a strong emphasis on people & culture.- Ability to work in complex, challenging and fast paced environments.

Paul Everson Gaicd's Current Company Details
Paper + Spark

Paper + Spark

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Non-Executive Board Director I CEO/Managing Director I Brand & Digital Strategist I Marketing Academy Alumnus
Website:
paperandspark.com.au
Employees:
14
Paul Everson Gaicd Work Experience Details
  • Paper + Spark
    Partner - Chief Growth Officer - Customer, Brand And Marketing
    Paper + Spark Jul 2019 - Present
    Sydney, New South Wales, Australia
    Paper + Spark (P+S) is an independent Brand, Digital & Tech Consultancy firm. With deep expertise across the entire human eco- system and commercial value chain, P+S specialise in business transformation through data driven strategy, creativity, digital transformation, marketing, CX, UX, conversational design and communications, working with deep expertise in the Life Sciences, Financial and Government sectors.P+S was awarded AFR’s Top 10 best places to work 2022/23, B&T Emerging Company 2021 and The Australian Marketing Institutes Marketing team of the year 2021/22 and Emerging Consultancy of the year 2020.ACHIEVEMENTS:- Drove incremental business growth. 65% YOY via strategic business partnerships- Increased operational efficiencies with business servicing models to reduce costs by 20% - Drove a people first culture by developing key people initiatives contributing to the AFR's Top 10 places to work - Secured and led iNova Pharmaceutical, Retrieve and Contrave RX disease initiatives, tripling the business portfolios with 61% sales uplift via eComm health tech platform. Awarded PRIME - Customer Experience Marketing campaign.- Led Organon Pharmaceutical business strategy for the Women’s Health portfolio (contraception and fertility) driving transformational change resulting in 3% and 4% respectively, sales lift. Awarded PRIME - Best use of Data & Insights, Marketing Innovation, Creativity in Communications- Developed the brand and digital transformation strategy for Johnson & Johnson, Mentor Breast Implants, B2B and B2C, including patient support programs. Delivered 144% uplift in sales since launch of #MyBoobsMyBusiness. Awarded PRIME - Creativity in Communications, Best use of data- Launched MSD Lagevrio consumer marketing campaign in response to pandemic driving 64% market share. In its first full year listed on the Pharmaceutical Benefits Scheme (PBS), Lagevrio registered an astonishing 8,526% growth. Awarded PRIME - Best Creative Campaign
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  • University Of Technology Sydney
    Senior Lecturer - Creative Advertising I Branding & Reputation
    University Of Technology Sydney Jan 2023 - Present
    Sydney, New South Wales, Australia
    University of Technology Sydney (UTS) is one of Australia's, if not the world's, leading universities. UTS is ranked #1 young university in Australia. UTS sets itself apart by Research of the real world and is Australia's top university for research impact, and its principle of practise based learning. I teach for two reasons;- Give back by coaching, inspiring and preparing tomorrow’s business and creative builders.- Stay up to date on modern business and creative best practises and identify change agents. I am currently lecturing- Creative Advertising (Undergraduate)- Branding and Reputation (Undergraduate)
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  • Kindness Factory
    Non Executive Director
    Kindness Factory Jul 2021 - Present
    Sydney, New South Wales, Australia
    Kindness Factory started from Kath Koschel’s (Founder and CEO) personal story of courage, hope and adversity and has now become a global educational movement, touching the lives of millions of people around the world.Kindness Factory is built on the philosophy that kindness is the most powerful, least costly, and most underrated agent of human change. Proprietary researched uncovered that an act of kindness can help have a positive effect on one’s mental health. Mental health is the number one driver of youth suicide in Australia and Kindness Factory has a mission to make the world a kinder place through social good. Kindness Factory is a not-for-profit charity organisation based in Australia, US and UK, developing Kindness Curriculum for primary school students ensuring the next generation grow up with the foundation of kindness. Currently in 3000 primary schools Australia-wide.As Non-Executive Director I oversee corporate governance to abide by the Constitution and Australian Charities and Not-for-profits Commission (ACNC), strategic direction and planning, business administration and management, business operations, risk and compliance policies, legal, financial health, safety, and people welfare.I co-chair the commercial and fundraising sub-committee driving profit for purpose to fund initiatives such as World Kindness Day, the national brand builder and fundraising day and commercialising school programs through government departments and school networks.
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  • Missingschool
    Advisory Board Member
    Missingschool Jul 2019 - Present
    Sydney, New South Wales, Australia
    Missing School is a not-for-profit organisation founded by Social Innovator and AFR 100 Woman of Influence Megan Gilmore. Missing School's sole mission is to tackle inequality facing seriously ill children who miss school each year through sickness. Missing school penned the first Australian report on school connection for sick kids, generating the Prime Ministers statement of support. Missing School took action to the inequality by designing a world-first education innovation that connects seriously ill students to their classrooms throughout telepresence robots. Collaborating and advising the CEO and board, I developed the business strategy blueprint building the charities core purpose and strategic drivers for growth across initiatives for government, community and school awareness driving funding and fundraising. Achievements:- Developed 5 year business strategy.- Led and developed business architecture for audience segments to lobby government, community, and schools to fundraise and drive awareness and appraisal for Missing School through CRM program.- Advised on national fundraising campaign across all paid, owned and earned channels with a key focus on donation driving for fundraising appeal.
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  • Macleay College
    University Lecturer
    Macleay College Jul 2019 - Dec 2023
    Sydney, New South Wales, Australia
    Macleay Business College is an accredited higher education institute with a strong focus on digital transformation and change management. The College has expanded its course offering across business, advertising and media, journalism, marketing and accounting. I teach for two reasons;- To give back by coaching and preparing tomorrow’s business builders.- To stay close and up to date on modern business best practises and change agents. I have developed and taught the below subjects- International Business Studies – Organisational change and workplace mentorship.- Design Thinking - Human Centred design through technology.- Brand Strategy – to deliver growth.- Digital Transformation Marketing.- Social Media Strategy.
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  • J. Walter Thompson Worldwide
    Managing Director
    J. Walter Thompson Worldwide Jan 2016 - Jun 2019
    Australia
    J. Walter Thompson, WPP AUNZ (ASX), is the world’s best-known and largest professional services firms in the sector of management consulting, business strategy, marketing and communications. In 2018, J. Walter Thompson merged with Wunderman to form Wunderman Thompson, a technology, creative and data consultancy.Led the turnaround of J.Walter Thompson Australia transforming it from an underperforming, distressed culture globally, lagging in technical capabilities, into one of the strongest technically innovative, creative and profitable firms in the network.Re-established the brand and capabilities within the market by introducing new leadership centred on inspiring and empowering people and re-establishing strategic partnerships at all levels. Working with the Group CEO and board, re-focused the business as champions of change to drive transformational growth building tangible commercial outcomes for us and our partners.Achievements:- Increased operational efficiencies with new business servicing models to reduce costs by 12% and increased revenue by 20%. Achieved 18% OP in a downturn market with SCR of 55%, through advanced value-based fee modelling, operational efficiencies, business growth, M&A's and JV's.- Delivered +$40m> rev in business growth.- Grew companywide engagement, 7 to 9 (Q4 2018) in 12-month period through PULSE. - Developed and implemented JWT's wellbeing policy initiatives reducing staff turnover from 22% to 13% (2018).- Drove D&I policy and re-established new leadership with 70% female representation.- All time high partner satisfaction scores of 8/10 via VANTAGE, including 10/10 for Subway (2018).- Rated number 3 ideas business in Australia via Campaign Brief (an increase of 15 rankings) (2017).- 7 effectiveness awards in recognition of outstanding effectiveness work.
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  • J. Walter Thompson, Sydney
    Partner Business Director
    J. Walter Thompson, Sydney Feb 2014 - Dec 2015
    Sydney, Australia
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  • Leo Burnett Group
    Group Business Director
    Leo Burnett Group Mar 2007 - Jan 2014
    Sydney, Australia
    Leo Burnett Australia was ranked number 1 ideas company in the world in the 2013 Gunn Report and has a reputation for its creativity to solve business problems and effective campaigns.I was the global lead managing McDonald's and Ronald McDonald House Charities (RMHC). Developing the new social change strategic 'connection' positioning for RMHC (Family Tree campaign) driving the charities biggest re-appraisal lift in 5 years and its biggest fundraising appeal.KEY PARTNERS: McDonald’s, Ronald McDonald House Charities (RMHC), Lion Nathan (Heineken, Amstel Global), WWF-Australia & Earth Hour (NFP), Australian Bureau of Statistics, EnergyAustralia, Samsung, Suncorp (GIO)
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  • Saatchi & Saatchi
    Senior Business Director
    Saatchi & Saatchi Jan 2006 - Mar 2007
    London, United Kingdom
    Saatchi & Saatchi is a global communications and advertising network with 114 offices in 76 countries and over 6,500 staff and is arguably the world’s most famous advertising company.KEY PARTNERS: London Recycling , Johnson & Johnson Pharmaceuticals, Visit Britain Tourism, Procter & Gamble (Ariel)
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  • George Patterson Y&R
    Business Director
    George Patterson Y&R Sep 2001 - Jan 2006
    Sydney, Australia
    George Patterson was Australia’s largest independent communication firm and dominated the market for the better part of the 20th century.KEY PARTNERS: The Starlight Foundation (NFP), Campbell Arnott’s, News Limited, LoveSac, Hyundai Automotive, Panasonic Electronics, Tourism NSW, Tourism Sydney, The Star Casino.
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  • Saatchi & Saatchi
    Business Manager
    Saatchi & Saatchi Jun 2000 - Sep 2001
    Sydney, Australia
    Saatchi & Saatchi is a global communications and advertising network with 114 offices in 76 countries and over 6,500 staff and is arguably the world’s most famous advertising company.KEY PARTNERS: Procter & Gamble - secondment role (Olay skincare, Head & Shoulders shampoo, Eukanuba & Iams pet food)
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  • Young & Rubicam
    Production Assistant
    Young & Rubicam Mar 1999 - Jun 2000
    Sydney, Australia
    Young & Rubicam (Y&R) is a marketing and communications company specialising in advertising, digital, social media, sales promotion, direct marketing and brand identity consulting. It is a member of WPP, a British multinational advertising and public relations company.
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  • Mcdonald'S
    Manager
    Mcdonald'S 1992 - 2000
    Sydney, New South Wales, Australia
    - Crew to Restaurant Shift Manager- MDP - Management Development Program- RMHC fundraising
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Paul Everson Gaicd Education Details

Frequently Asked Questions about Paul Everson Gaicd

What company does Paul Everson Gaicd work for?

Paul Everson Gaicd works for Paper + Spark

What is Paul Everson Gaicd's role at the current company?

Paul Everson Gaicd's current role is Non-Executive Board Director I CEO/Managing Director I Brand & Digital Strategist I Marketing Academy Alumnus.

What schools did Paul Everson Gaicd attend?

Paul Everson Gaicd attended Australian Institute Of Company Directors, Australian Marketing Institute, The Marketing Academy, The Living Leader, Wpp Maestro, Hyper Island, Mcdonald's Hamburger University, University Of Technology Sydney, University Of Western Sydney, Mcdonald's.

Who are Paul Everson Gaicd's colleagues?

Paul Everson Gaicd's colleagues are Joseph Ting, Suma Wiggins, Gabe Mach.

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