I am Chief Executive Officer of Boundless, an independent, owner-managed agency comprised entirely of experts, making the World’s Most-Loved Ideas™️.At the core of everything we do is Heartfelt Creativity. Heartfelt by us, by our clients and by their consumers. At Boundless, we make work that touches you, because once you feel something powerfully, it’s inevitable that you’ll respond.I was CEO of GREY Advertising Africa for a decade, restarting the agency brand in Africa and taking it to AdFocus Agency of the Year in 2022.The GREY Global Group ranks among the largest global communications companies and its parent company is WPP. GREY is the advertising network of the GREY Group, a global advertising and marketing agency with 432 offices in 96 countries, operating in 154 cities.A Marketing and Business Economics Honours graduate from the University of Witwatersrand and a director of several successful businesses.With 30 years of experience under my belt, I've been recognised with the Rising Star Award for my role in shaping the future of South Africa’s Marketing and Advertising industry. Chosen from among 49 young professionals, I was cited for outstanding work ethic, dedication and contribution to South Africa’s economic growth and prosperity.I was a founding partner of Volcano Advertising in 1994, which successively grew into one of South Africa’s leading independent agencies, winning the AdAge International Agency of the Year in 2014 - the first African agency to be honoured with this award.In the same year, GREY acquired a majority stake in Volcano, which was rebranded GREY Advertising Africa. Today GREY Johannesburg is the headquarters of the GREY Africa network with a formidable footprint covering 39 markets on the continent.I have been project lead on hundreds of brand campaigns and dozens of brand re-engineering projects. Under my leadership, the agency has won numerous Cannes, Loeries, D&AD and Agency of the Year awards, helping to uphold the Grey Group’s global creative leadership.I was also a member of the WPP South African Leadership Council and the UNICEF CEO working committee addressing issues affecting Early Childhood Development. I enjoy helping develop young talent and have incubated 4 different start-up businesses in the fields of Digital Media, Conventional Media, Customer Experience and Trends and insights.Outside of working hours, I am a passionate aviator and have been awarded Senior Protea Colours for representing South Africa in the Czech Republic, Spain and Dubai at the FAI World Air Games.