Throughout the last decade, Paul’s creative and design consulting journey has spanned Saint Lucia to Sydney, the Big Smoke to the Big Apple and even gangster-filled Hackney, encompassing numerous start-ups and VC companies. His impact in creating brand identities, successful product UX/UI for products using new technologies, including AI and crypto, Paul has a track record of improving product uptake and usage and also helping start-ups capital raising from seed to series A investment.

Paul was instrumental in securing the initial $2.5m seed raise for Guilds and played a hands-on role in shaping the creative direction of their initial proposition; a meta-verse payment system for gamers. Working closely with the founders from day zero, he contributed to designing a crypto-based game rewards platform, seamlessly integrating in-game play and payments flow and solutions.

Designed the full UX/UI across apps; Marwell Zoo, Away Resorts and Knowsley; helping visitors navigate various parks, the apps delivered up to the second information, created to enhance the real-life zoo experience. • Utilised iBeacons and GPS tech for wayfinding and safari drive-throughs and the triggering of audio content• Discovery, design & delivery of UX/UI and branding• Digital transformation; full check-in process, event booking & map navigation• Collaborated with… Show more Designed the full UX/UI across apps; Marwell Zoo, Away Resorts and Knowsley; helping visitors navigate various parks, the apps delivered up to the second information, created to enhance the real-life zoo experience. • Utilised iBeacons and GPS tech for wayfinding and safari drive-throughs and the triggering of audio content• Discovery, design & delivery of UX/UI and branding• Digital transformation; full check-in process, event booking & map navigation• Collaborated with technical teams to create fluid/seamless experiences Show less

Paul led the Flood Economics platform with Ogilvy, EIU, and FEMA. The project aimed to raise awareness of flood mitigation in the US using extensive FEMA and EIU data. Coordinating creative teams in London, Berlin, New York, and Washington, the initiative earned outstanding merit and recognition from the ultimate hipster, President Obama.Paul spearheaded a collaboration with content authors, data analysts, technologists, and designers in London and New York, contributing to the… Show more Paul led the Flood Economics platform with Ogilvy, EIU, and FEMA. The project aimed to raise awareness of flood mitigation in the US using extensive FEMA and EIU data. Coordinating creative teams in London, Berlin, New York, and Washington, the initiative earned outstanding merit and recognition from the ultimate hipster, President Obama.Paul spearheaded a collaboration with content authors, data analysts, technologists, and designers in London and New York, contributing to the innovation of the EIU’s Market Explorer platform by encompassing a holistic approach involving branding, data visualisation, data tools, and infographics. Leveraging insights from user research, Paul took charge of the user experience, prototyping, and UI design to ensure a cutting-edge and user-friendly platform. Show less

Responsible for the creative direction for Honeywell, the UK military machine, British American Tobacco and, ironically, Eli Lilly, I led innovative digital solutions harnessing state-of-the-art technology. Through the strategic integration of augmented reality, social media, mobile apps, and tailor-made web solutions, I collaborated closely with stakeholders to conceptualise and implement creative visions for global marketing initiatives, campaigns, and new business pitches.

Designed, directed and defined solutions for Google, Expedia, TUI, American Express and BT Sports; a mix of everything from social campaigns through to pitching, branding and user interface design and direction.

As a part of the leadership team responsible for the expansion of HUGE, the US creative powerhouse venturing into the UK, Paul laid the foundation for the creative and UX team. Balancing client meetings, team building, and management, Paul orchestrated the establishment of HUGE on the UK digital agency landscape. With a focus on excellence, he oversaw the delivery of top-tier work for clients such as Unilever, Cif, Domestos, and the BBC, positioning HUGE as a key player in the market.

Elevated Duke’s capabilities from servicing just 2 clients to a robust portfolio of 12, producing award-winning work acknowledged by the industry, Paul led the creative, technology, and UX teams to successfully deliver exceptional solutions across various domains, including web, mobile, AR, experiential, motion, and branding. Notably, this achievement played a pivotal role in Duke’s prosperous merger with Digitas London in 2010.

Established the Tokyo studio by working with technical teams in Sydney to deliver products, branding and digitally integrated experiences for key Japanese accounts; Pepsi, Cerego Technologies & Disney.

Art direction across Vodafone’s digital awareness campaigns; developed on-line exposure & oversaw all digital creative ensuring the brands ATL tone-of-voice consistency.

Designed & developed innovative interactive experiences & digital campaigns - CD ROM, websites, interactive kiosks, exhibitions, animated series and video direction; FOXTEL, EMI, Yahoo!, Macquarie Bank & Greenpeace.Created, scripted & directed 'Live from the Metropolis', an animated series for the launch of Hutchison 3 in Australia.

Designed & developed interactive marketing products for international brands; British American Tobacco Australasia, Canon, The Australian Army, Telstra & Honda.