As joint Managing Director of Alfred E Chave with my brother Anthony, I bring over 24 years within the fresh produce & supply chain wholesale industry both nationally and internationally. With a dedicated team, the family owned business has grown to market more than 50,000 tons of fresh produce per annum locally and to the export market from our state of the art facilities in Brisbane.As a fourth-generation fresh produce specialist, I have managed every aspect of our family business. I am dedicated to sourcing and supplying the freshest and healthiest produce from Australia and New Zealand to supply customers throughout the world. My knowledge and expertise provides the necessary platform to ensure the development of a sustainable fresh produce value chain to strengthen our relationships and deliver results for all stakeholders. Working with some of Australia’s largest fruit and vegetable producers and major supermarket chains, I bring extensive and strong networks in all aspects of the Australian horticultural industry. Having dedicated more than half my life to the produce industry, I have a deep passion for the industry. With the increasing challenges for all stakeholders in the fresh produce supply chain – farmers, buyers and merchants, I am excited by the innovative digital platform Phoenicia that my brother Anthony and I have developed in conjunction with leading technology experts. Phoenicia, launched in June 2018, is a digital marketplace that allows greater collaboration, transparency and communication for the Australian horticulture market. Phoenicia provides access to live sales and market data and real time visibility of supply and demand to deliver growers, buyers and merchants access to reliable and timely information they can trust, accessible via any device with an internet connection.To learn more about Phoenicia view the website www.phoenicia.com.au or connect with me.