Customer focussed and strategic marketing professional with extensive brand, digital and integrated campaign experience. Skilled and experienced across a range of disciplines; brand strategy, channel planning, consumer insight, behavioural change, research, advertising, direct marketing (acquisition and retention), digital and content marketing, social media, PR, sponsorship and team development…not to mention a few years as Data Planning Director earlier in my career. A strategic and ‘hands-on’ planner with a wealth of knowledge across financial services, consumer electronics, retail, leisure, utilities, and FMCG, for brands such as…British Gas, Co-Operative, Sony, Samsung, Philips, First Direct, American Express, Shell, Disney, Emirates, Adidas…to name just a fewA real passion and enthusiasm for solving brand challenges and understanding what consumer truly value most, combined with a track record that has delivered award winnings campaigns, ideas that have influenced consumer behaviour, created cultures, & built value for businesses. An enthusiastic advocate and been instrumental in driving forward ideas that inspire, get people talking, and work within digital, social, and mobile space.