Paul Kerbage Email & Phone Number

Riyadh, Saudi Arabia

Riyadh

• Appointed as a lead Business Director to manage and grow the existing Client portfolio and develop new Client relationships• Working on a number of local and international brands in the middle east and Europe providing a full range of traditional and digital marketing consultancy services.• Acting as a strategic consultant, a business developer and communications expert delivering high standards and effective solutions for the different Clients.

Riyadh, Saudi Arabia

• Appointed by AD holding, a leading Saudi Company in the governmental sector• Leading a team of 5 working hand in hand on delivering key projects, mainly for the Ministry of Media, CITC, Ministry of Tourism, SIDF and Mawhiba

Riyadh

• Fortune Promoseven is part of MCN – the largest group of advertising, marketing and media agencies in the Middle East and North Africa• Project managed in Riyadh the planning, development and delivery of Al Rajhi’s new retail and branch transformation program for the largest Bank in Saudi Arabia by creating a new experience for customers and stronger retail personality and service style for the bank. • Liaising and working across different markets (Europe and Saudi) to deliver this… Show more • Fortune Promoseven is part of MCN – the largest group of advertising, marketing and media agencies in the Middle East and North Africa• Project managed in Riyadh the planning, development and delivery of Al Rajhi’s new retail and branch transformation program for the largest Bank in Saudi Arabia by creating a new experience for customers and stronger retail personality and service style for the bank. • Liaising and working across different markets (Europe and Saudi) to deliver this project• Appointed to work on FORD, the leader in the automotive industry. The main duty was to ensure and overlook the day to day business, oversee the continued development of the brand, execute the development of all print, literature and digital material. • Served as a lead point person for all aftersales Marketing communications requirements.• Manage day to day relationship with the Client and ensure work is being delivered in alignment with the strategic communications plan• Assess and determine the most effective ways to communicate a message to its intended audience• Took part in business development through pitches and doing presentations to potential Clients. • Key player in educating and transferring agency knowledge to Clients (Marketing strategies, agency process management, budget approvals, brief writings etc.)• Appointed to lead the Regional Account Leadership community for Middle East and North Africa Show less

Sabic

SABIC is one of the world's leading petrochemical companies with $50 billion in sales and operating in 40 markets globally. The company is ranked by FORBES as the largest company in the Middle East and in the top 100 globally.Working in SABIC HQ Corporate Communications, deliver IPG’s service in key areas including Strategy, Branding, Advertising, Digital Media, PR, CSR strategy & events, Sponsorship and Media Planning/buying to ensure success of the globally integrated communications… Show more SABIC is one of the world's leading petrochemical companies with $50 billion in sales and operating in 40 markets globally. The company is ranked by FORBES as the largest company in the Middle East and in the top 100 globally.Working in SABIC HQ Corporate Communications, deliver IPG’s service in key areas including Strategy, Branding, Advertising, Digital Media, PR, CSR strategy & events, Sponsorship and Media Planning/buying to ensure success of the globally integrated communications outcomes, both in the region and with globally diverse SABIC Corporate Communications units.Specialized in SABIC’s Communications campaigns in the different regions around the globe as well as the Kingdom, the Middle East and Africa. Show less

Sabic

Interpublic is one of the world’s premier advertising and marketing services companies with global presence across continents and more than 10,000 employees (www.interpublic.com).Managed the SABIC (Saudi Basic Industries Corporation) account and helped achieve the company's business objectives.Worked jointly and remotely with Mccann Enterprise London to fulfill SABIC's global communication needs. SABIC is one of the world's leading petrochemical companies with $50 billion in sales… Show more Interpublic is one of the world’s premier advertising and marketing services companies with global presence across continents and more than 10,000 employees (www.interpublic.com).Managed the SABIC (Saudi Basic Industries Corporation) account and helped achieve the company's business objectives.Worked jointly and remotely with Mccann Enterprise London to fulfill SABIC's global communication needs. SABIC is one of the world's leading petrochemical companies with $50 billion in sales and operating in 40 markets globally.The company is ranked by FORBES as the largest company in the Middle East and in the top 100 globally. Show less

Fortune Promoseven is part of MCN – the largest group of advertising, marketing and media agencies in the Middle East and North AfricaHandling different Client portfolios (Arab National Bank, Saudi Post, Dhahran Techno Valley, Al Rajhi Bank..)Directed day-to-day marketing operations for Saudi Post and created Ersal, a ground-breaking money remittance service.Entered a difficult relational situation with Arab National Bank and succeeded in positively turning around the relationship… Show more Fortune Promoseven is part of MCN – the largest group of advertising, marketing and media agencies in the Middle East and North AfricaHandling different Client portfolios (Arab National Bank, Saudi Post, Dhahran Techno Valley, Al Rajhi Bank..)Directed day-to-day marketing operations for Saudi Post and created Ersal, a ground-breaking money remittance service.Entered a difficult relational situation with Arab National Bank and succeeded in positively turning around the relationship and provided fresh ideas for corporate, retail, TeleMoney bank departments.Researches widely, listens deeply and synthesizes current business and marketing knowledge to improve/build on ideas. Show less

Riyadh, Saudi Arabia

Handling different Client portfolios (3M, Hyundai, Saudi Home Loans, Al Ajlan,SAGIA, Kingdom, Friendi Mobile -Zain..)Identified Client needs and desires and developed pre-launch campaign of first home loan company in Saudi Arabia, Saudi Home Loan (SHL).Generated incentive ideas via promotions and on-ground campaigns for the Dubai Emirate to increase Saudi tourism, providing value-added input.

Riyadh, Saudi Arabia

Handled different major Clients, Dar Al Arkan, Bank Al Bilad, Saudi ElectricityCompany, Muttahed, ITC (Integrated Telecom), ECRA (Electricity &Cogeneration Regulatory Authority)Dealing with all campaign’s aspectsTook part in new business development projects along with pitchesLiaising with Clients to identify specific business problems and issues anddevelop incentive ideasPreserve, maintain and expand relations with Clients via Daily follow ups and regular… Show more Handled different major Clients, Dar Al Arkan, Bank Al Bilad, Saudi ElectricityCompany, Muttahed, ITC (Integrated Telecom), ECRA (Electricity &Cogeneration Regulatory Authority)Dealing with all campaign’s aspectsTook part in new business development projects along with pitchesLiaising with Clients to identify specific business problems and issues anddevelop incentive ideasPreserve, maintain and expand relations with Clients via Daily follow ups and regular meetingsActively involved in media brief’s planning and strategiesSupported widely the Agency’s PR arm “GCI”, mainly on Al Rajhi InvestmentGroup account via researches and market analysisParticipated in Brand Acceleration Tool course by Grey’s Regional Director Julian Howard Show less

Ba Theology

3rd Year in Progress

Ma1, Political Science & International Relations

Education record

Literature And Humanity