Paul Korman Email & Phone Number

Arlington, VA, US

Indianapolis, Indiana, US

• Identify relevant trade shows and associations for B2B clients while implementing pre and post-show support in order to drive booth traffic and continued engagement with leads developed through the expo
• Oversee data-driven strategy, planning, execution and real-time optimization of paid media campaigns to deliver results for a portfolio of B2B and B2C clients, including TYPAR, Leviton, Maytag, Bosma Enterprises and.
• Established and executed a paid social media strategy resulting in over a 10% increase in engagement and followers across Facebook, LinkedIn, and Twitter for a client.

Zurich, IN, US

• Responsible for planning, negotiating, and placing digital media for our clients; while optimizing and reporting on the best performing areas.
• Utilize paid search, social media channels, and different display tactics based on consumer research of the target audience to help clients reach their business goals.
• Implement a thought leadership strategy to generate engagement and leads for B2C or B2B clients.

• Responsible for monthly reporting on vendor performance, quality of internet activities, daily lead tracking and invoicing
• Responsible for finding and vetting new internet opportunities, negotiating rates, issuing Insertion Orders, and new campaign setup
• Accountable for getting new creative and campaigns approved by legal, and auditing current vendors to ensure they are compliant with our brand image

New York, NY, US

• Specialized in local Television planning and buying for my clients in numerous different markets.
• Planned and implemented integrated marketing plans across all media, along with placing annual media buys
• Experience with DR, Retail, and Co-op advertising
• Worked for notable clients such as ITT Technical Institute, John Deere- Smith Implements, and BRP (Bombardier Recreational Products)

Indianapolis, Indiana, US

• Developed the 2010 media schedule for a client based on CPM measures and prior media choices
• Participated in the discussions and creation of the 2010 media plan for a client which involved analyzing different media, developing a competitive analysis, and negotiating ad rates
• Served as a team member on notable business and consumer advertising accounts for clients such as Delta Faucet, Whirlpool, Diamond Capital Management, Kimball Office and Fiberweb

Chicago, Illinois, US

· Called 80 to 120 companies daily and sold over $45,000 of booth space to companies for a number of different trade shows· Established relationships with clients such as the Alzheimer's Association and Comptel to bring in new members to the association and sell space for their trade shows· Designed layouts for a number of different trade shows that the.