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Results driven leader. Marketing expert focusing on GTM B2B and B2C marketing. Part time ninja (martial arts instructor).I have been fortunate in my experiences and bring a myriad of hats to the table. For the past 15 years this journey has allowed me to experience nearly all facets of business marketing, sales and to help guide my teams to success. Thriving in change and always looking to improve the situation, I see the big picture and revel in the small victories that make it happen.Highlights:- Small business owner- Experienced team leader who believes in a strong say do ratio- Solid ability to represent company interests in a professional manner while building lasting relationships- Empowers strong work ethic, working effectively independently as well as within and across teams- Strong analytical skills with attention to details; ambition to succeed and willingness to learn- Expert at motivating and upping engagement within a team
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Senior Corporate Strategy AssociateIntuitTucson, Az, Us
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Senior Marketing Manager -- Consumer Business StrategyIntuit Jan 2024 - Present
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Marketing Manager -- Outbound Sales MarketingIntuit Jun 2020 - Jan 2024Lead development and execution of go-to-market outbound sales strategies for QuickBooks Online and its ecosystem of additional SaaS tools (payroll, payments, etc.) to the small and medium sized US Accountant community. Drive consistent double digit year over year revenue/unit growth on a $40M+ business segment, increasing producing firms by 150 IPTY in most recent FY23.Increase the effectiveness of sales teams through identifying engagement levers (high intent sales triggers and propensity segmentation); providing standardized P2P content and building consultant cadences; partnering with Analytics teams to provide clear KPI reporting — all to drive revenue and QBO centric firm growth.
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Strategic Accounts Manager, Accountants And Advisory GroupIntuit Sep 2012 - Jun 2020Tucson, Arizona AreaConsulted and advised large accounting firms in their transition towards client advisory services (CAS) and the cloud, utilizing Intuit’s best in class SaaS cloud accounting technologies. These efforts directly influenced $3M in sales revenue, receiving Intuit's Sales Achiever Award Recognition multiple years in a row.Led sales/marketing efforts to create and test new digital collateral as the Marketing Council Chair.Participated in Intuit's college recruitment, leading a team of 11 college summer interns to deliver upon and exceed KPIs, including finishing 334% to team goal, a direct team attach rate of 40% and contributing to approx. $1M in total revenue (5/2018 - 8/2018).
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Agile Marketing AnalystData Systems & Technology, Inc. Feb 2012 - Sep 2012Fort Huachuca, ArizonaAgile marketing support of DST TASC contract objectives for the Department of Defense / Defense Information Systems Agency workforce within the Fort Huachuca Joint Interoperability Test Command. Responsible for the design, creation and implementation of all Agile marketing collateral and initiatives including the Agile Proficiency Implementation Guide lightweight documentation (Agile transition manual), Agile transition plan, collaborating with all levels of JITC government personnel.
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Marketing CoordinatorAncillary Advantage, Inc. Feb 2010 - Sep 2011Tucson, Arizona AreaLed marketing efforts to rebrand company, including name change and complete redesign of all company marketing (Web, Collateral, SEO and Event Resources) for two product (Inhouse Rx Dispensing & DME) resulting in a profitability transition. -
Marketing CoordinatorTekco Management Group Llc Feb 2007 - Jan 2010Tucson, Arizona AreaLed the marketing efforts of a team of 7 individuals contributing ~$25M annual revenue for five web-based businesses (VOD, Website Development, Mobile App Creation, Web Traffic / SEO and Intellectual Property Rights Enforcement). Responsibilities included research, design, and implementation of all online & offline B2B and B2C marketing including branding, advertising (online & print), P.R., social media, affiliate marketing programs (PayPerClick & RevShare), SEO, pre-paid traffic, and live events.
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Client Sales SpecialistMisys Healthcare Systems Mar 2005 - Dec 2006Tucson, Arizona AreaContributed to 8% annual revenue growth and nearly $400m in annual revenue through direct sales and contractual support for high growth North America (US & Canada) Sales teams.
Paul Lapointe Skills
Paul Lapointe Education Details
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Bachelor Of Inter-Disciplinary Studies
Frequently Asked Questions about Paul Lapointe
What company does Paul Lapointe work for?
Paul Lapointe works for Intuit
What is Paul Lapointe's role at the current company?
Paul Lapointe's current role is Senior Corporate Strategy Associate.
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What is Paul Lapointe's direct phone number?
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What schools did Paul Lapointe attend?
Paul Lapointe attended University Of Arizona.
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Paul Lapointe has interest in Technology, Travel, Blackbelts In Jujitsu, Ufc Fight Fan.
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Paul Lapointe has skills like Leadership, Marketing Strategy, Marketing, Salesforce.com, Sales, Management, Social Media, Seo, Training, Customer Service, Account Management, Online Advertising.
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Paul LaPointe
Marketing, Sales And Digital Commerce Innovator | Driving Growth Through Enhanced Consumer Experiences & Strategic MarketingWest Palm Beach, Fl3yahoo.com, saveology.com, jardencs.com4 +156191XXXXX
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3kaine.senate.gov, gmail.com, thirdway.org -
Paul LaPointe
Deerfield Beach, Fl1fluentusa.com
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