# Develop plans and strategies for developing business and achieving the company’s sales goals# Create a culture of success and ongoing business and goal achievement – possibly more important than the first item on this list# Manage the sales teams, operations and resources to deliver profitable growth# Manage the use of budgets# Define optimal sales force structure# Hire and develop sales staff# Become known as an employer of choice and a sales force that top sales people want to join# Define and oversee sales staff compensation and incentive programs that motivate the sales team to achieve their sales targets# Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives# Manage customer expectations and contribute to a high level of customer satisfaction# Define sales processes that drive desired sales outcomes and identify improvements where and when required# Put in place infrastructure and systems to support the success of the sales function# Provide detailed and accurate sales forecasting# Compile information and data related to customer and prospect interactions# Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions# Work closely with the marketing function to establish successful support, channel and partner programs# Manage key customer relationships and participate in closing strategic opportunities# Travel for in-person meetings with customers and partners and to develop key relationships