Rapidly growing, fast-casual chain with systemwide sales of $675M and 415 restaurants, Grew EBITDA to $38.1mm (+7.9%), through 36 new franchise restaurant openings, SSS of +1.7% and company restaurant margin improvement of 90 bps.

I led Brand Positioning, Architecture and Planning, Pricing, Consumer Research and the Public Relations, Creative Services and Social Media centers of excellence for all 6 of our brands (Auntie Anne's, Carvel, Cinnabon, McAlister's Deli, Moe's Southwest Grill and Schlotzsky's).

I led global, multi-channel marketing of McAlister's Deli, Moe's Southwest Grill and Schlotzsky's.

As the Chief Marketing Officer, I led an awesome team of branding, marketing, advertising, consumer insights, performance analysis, PR, communications, catering and creative services professionals.

As the Vice President of Marketing, I was responsible for all aspects of branding, marketing, advertising, consumer insights, performance analysis and communications.

Led group of 10 marketing and culinary professionals, including 5 direct reports. Key areas of responsibility:- Drove the strategic direction of all new business development and daypart initiatives. - Directed the innovation, marketing and pricing of the food, dessert and drink menus. - Oversaw the conception and execution of the advertising creative and the strategic development of the brand, product and promotional calendar.