Paul Macmahon Email & Phone Number

London, England, Gb

Responsible for:-Devising and leading on BAFTA’s digital editorial and socialmedia strategy based on defined content pillars andorganisational goals-Overseeing content creation and channel management forBAFTA social media across Facebook, X, Instagram, Threads,YouTube, TikTok and LinkedIn with a combined following of 3m- Designing new team roles and processes to better serviceorganisational needs and managing digital content budget-Line management of digital content team, external agenciesand freelancers-External and internal stakeholder management includingoverseeing relationships with new and existing media andcommercial partners; influencers; content creators; talent andtalent management-Leading on digital coverage of all major BAFTA live eventsincluding the EE BAFTA Film Awards and BAFTA TV Awards withP&O Cruises broadcast on BBC One and iPlayer.

London, Gb

Responsible for:- Creating and overseeing Battersea’s editorial and social media strategy based on defined content pillars and organisational goals.- Channel management and sign off for Battersea’s social media presence including Facebook, Twitter, Instagram, YouTube, TikTok, Pinterest and LinkedIn with a combined following of over 1.5m- Building and overseeing relationships with new and existing media and corporate partners; influencers; content creators; celebrity supporters and talent management.- Overseeing social media video production and commissioning including working with ITV to produce supporting content for Paul O’Grady’s hit series, ‘For The Love of Dogs' (filmed at Battersea)- Line management of in-house social media team, external agencies and freelancers including community management via Dentsu X.- Managing social media budget and onboarding and maintaining excellent relationships with external production companies, freelancers and agencies including FCB Inferno, JonesMillbank, Digital Voices, Emplifi and WeAreSocial. Key Achievements:- Won ‘Best Social Media Presence’ at the Charity Times Awards 2019 and nominated for Best not-for-profit social content campaign UK Content Awards 2021 - Re-launched and managed the production of weekly video content for Battersea’s YouTube channel, resulting in a 675% YOY increase in views on our channel and a 343% increase in watch time.- Grown younger audience demographic in line with strategic goals which included launching on TikTok in April 2021 resulting in increasing overall share of followers under 34 by 25%.- Created social and content strategy to support Battersea’s Muddy Dog Challenge events resulting in organic shares from digital publishers including LadBible and Unilad and sold-out events across the UK.- Hosting/producing live broadcasts on Facebook, Instagram and YouTube from a range of events including celebrity red carpet interviews.

London, Gb

Leading on national Childline youth-facing campaigns including young male suicidal feelings campaign: #ToughToTalkLeading on all Childline online video content Childline social media management and strategyManaging external production companies and creative and media buying agenciesLine managementKey achievements:• Managed award-nominated Listen to Your Selfie campaign which smashed all campaign KPIs /media benchmarks engaging millions of young people and hugely increasing Childline’s social following. • Winner of NSPCC Communicator of the Year award for exceptional delivery and management of campaigns for young people and social media content• Managed Childline’s controversial F.A.P.Z (Fight Against Porn Zombies) campaign which gained over a million views of campaign videos and a massive 79% viewer retention rate• Created new Childline social media strategy resulting in a 400% increase in subscribers to YouTube and tripling engagement on Childline’s Facebook page as well as launching Childline on Instagram• Re-launched Childline’s YouTube channel with weekly self-help content featuring well known YouTubers and personalities• Managed launch activity and marketing strategy for new Childline brand

London, Gb

- Managing the production, design and development of marketing communications materials and publications (print and digital) for NSPCC fundraising campaigns and events- Project managing copywriting & creative process (in-house and agencies)- Strategic development & promotion of new & established NSPCC products and campaigns such as Letter From Santa- Production of marketing materials for corporate partners such as BHS, BT and ExpediaKey achievements:Created successful pitch to Jasper Conran to set up a foundation exclusively in aid of the NSPCCManaged creative process for £2m grossing multi-platform Christmas fundraising campaignChampioned and developed the use of digital content and communications to fundraisers at the NSPCC

London, Gb

Responsible for Youth Music brand management, digital editorial content and communications including blogs, e-newsletters, social media platforms, all design and print production including copywriting, managing design process (in-house and agencies) and implementing targeted marketing/PR campaigns.

Responsible for providing marketing/PR support to in-house team and external organisations including campaign execution, media monitoring, managing print and design projects, copy-writing, control of advertising budget and placement, managing conferences/exhibitions presence & budget. Key achievements: Managed partnership with world-renowned charity, Peace One Day for Song for Peace campaign -produced promotional print and online content resulting in over 2million children getting involved.Supported regional and national Youth Music partner organisations with their communications and PR needs, providing standard copy for communications, tailored press releases, brand and marketing guidelines, thus ensuring a more consistent and cohesive brand identity across all regional networks. Managed content and design of Youth Music's first printed Annual Review.Features and picture editor for Youth Music's 'Feedback' magazine.

Responsible for all customer-facing enquiries generated, coordinating Youth Music's presence at large-scale events, managing merchandise commissioning, budget and stock, PA to Director of Marketing & Communications and booking advertising.Key achievements:Produced and initiated the first regular customer enquiry report - this highlighted customer needs and issues, allowing the communications team to respond more effectively.Introduced new administrative systems including overhauling the 'merchandise order' procedure used by partner organisations - this meant merchandise orders were dealt with more expediently and there was less wastage of stock.Produced customer-facing information content for website and Youth Music 'Feedback' magazine.

Titles: All About Soap and Inside Soap magazines (various dates 2003/04):Pitching/writing features, articles, spoilers, reviews and conducting interviews with soap starsWriting weekly storyline summaries which were syndicated through regional press across the countryDeveloping new ideas for features and location shootsResearching background information and aiding sub-editors

London, Gb

Responsible for press release and media list production and follow-up, client and VIP liaison for targeted PR campaigns and PA support to the Agency Director.

London, Greater London, Gb

Google Digital Marketing Qualification, Digital Marketing And Leadership

Ba Joint Honours, French And Music

Education record