Spearheading the strategic planning and execution of digital marketing transformation in Key Pharmaceuticals. Defining the digital eco-systems where our consumers engage our brands and delivering customer centric experience on our owned assets or retail partners.Working on brands like :- Blistex- OsteVit-D-EarClear-No- Doz

Plan and implement the Digital Strategy for the business in order to achieve an aggressive growth target.Manage all Digital Sales and Marketing channels.Ownership of channel P&L & its ongoing management to achieve agreed KPIs and targets.Lead the business in adoption of new technologies and project implementations.Provide ongoing team leadership and management as the business encounters future growth.Develop and implement new tech stack.

Marketing the business’ three revenue streams meant: Progressive on and offline integration strategies. Managing external partnerships and third party suppliers. Launch, analysis and optimization of digital campaigns. Development of brand strategy and identity.

The #1 goal was to increase market share by: Launching the new SEM platform with digital ads. Constructing consumer insights from search data for the Sales team. Creating a webinar series for early adopters. Providing insight and analysis on mobile ad performance.

Developing and supporting Ecommerce and digital marketing strategies to drive traffic, conversion, acquisition and retention and successfully meet sales objectivesSEM and SEO techniques and optimisation practices that drive trafficDefining and documenting analytics specifications and implementation requirements for web, social media, and other emerging platforms as they are launchedDeveloping consumer journey recommendations and user flows to achieve key metricsDesigning, creating, and automating the webstore, the digital marketing dashboard and standard reportsAnalysing webstore click-streams and customer activity to identify and recommend improvements in the customer experienceManaging the implementation of A/B testing based on data outputsAnalysing digital marketing retention and acquisition promotional campaigns whilst reporting findingsGenerating both tactical and strategic recommendations based on analysisAnalysing inbound site traffic driving activity including SEM, eDM and online cataloguesAnalysing onsite behaviour and reporting on findingsMaking recommendations on improving conversion, engagement, and lifetime value of the customer

A full-scale management role which incorporated all facets of marketing: 7 figure budget management. Plan and implementation of 12 month strategy. New brand roll out. Leading the marketing team. Building and strengthening external partnerships. Integrating above and below the line channels.

National management of online initiatives involved: Increasing lead generation for nationwide dealerships. Improving organic search rankings across targeted keywords and phrases. Internal stakeholder management and ROI reporting across Australia. End to end management of monthly digital retail campaigns. Brand direction and consumer insights management.