As Marketing Manager and member of the business’s Senior Management Team, I lead the development and delivery of brand and product marketing activity across Ireland for leading hospitality brand Boojum.Key responsibilities within my role include:• Owning the development and implementation of the strategic marketing plan for the Boojum brand.• Development and delivery of extensive multi-channel campaigns across advertising, PR, media planning and buying, owned and external digital marketing, social media and in-store POS channels.• Leading a multi-disciplinary team across Marketing, Design and Customer Service functions, including line management and personal development responsibilities. • Development and management of relationships with key internal stakeholders and external third-party suppliers, agencies and contractors in the delivery of marketing objectives and campaign activity. • Development of Boojum brand guidelines and campaign creative direction.• Preparing reports and delivering qualitative and quantitative feedback to Senior Management Team and wider business on marketing performance.• Responsible for the management of industry leading Boojum social media profiles (150K+ followers) and development of associated content and platform growth plans. • Identifying key commercial and revenue growth opportunities for the brand, managing initiatives through to implementation.• Product Owner of the Boojum mobile app (120k+ downloads) and digital ordering channels, leading product management, technical updates and innovation to improve customer experience and drive incremental revenue. • Lead the digital transformation of the brand and customer offering including delivering an industry leading always-on full funnel paid digital advertising strategy, delivery and ongoing management of multiple ecommerce websites, implementation and management of CRM database and automation, and introduction of a successful influencer marketing strategy.

Responsible for the digital marketing of the Chain Reaction Cycles brand in key international markets including, USA, Canada, Japan, France, Germany and Australia for the global ecommerce sports retailer. I was responsible for the delivery of sales promotion marketing activity across the full range of digital marketing channels; developing, designing and implementing territory specific marketing plans in line with the groups marketing and trading strategy to drive new customer acquisition and international revenue growth.

As Media Executive my role involved the planning and implementation of national advertising media campaigns for a range of clients within the Education, Retail, Tourism and Public Sectors. These included Queen's University Belfast, South Eastern Regional College, Belfast Metropolitan College, Buttercrane Shopping Centre, Forestside Shopping Centre, Electoral Commission for Northern Ireland, Department for Education and Department for Social Development.Planning and buying media across an array of media formats, spanning both traditional and digital disciplines, this required strong relationship management and negotiation skills in working with local and national media suppliers, to deliver cost effective media solutions which fulfilled client campaign objectives.With a strong commercial awareness, understanding of consumer behaviour and knowledge of market trends and developments, I identified innovative opportunities and created bespoke media plans supported by both qualitative and quantitative research.A Google Certified Practitioner, experienced in paid search and display advertising alongside the development and management of social media advertising campaigns.

As an Account Executive my role primarily revolved around the management and delivery of client's digital marketing communications and campaigns, most notably this included:- Relationship management- Digital strategy/planning- Project/Campaign management- Creative direction and briefing- Copywriting; web, email, print- Bespoke print management and procurement- Budget management- Workflow management and resource planning- Database handling- Market research- Client Services administrative duties

In September of 2012 I began a temporary position within ASG. My time spent there involved working alongside the client services & PR departments, assisting in the development, implementation and review of client marketing activities.