At McHugh Homes, a premier luxury home builder, we take pride in building beautiful, luxurious and well-appointed homes in the Houston area. When you meet our team, you will note that we hire professionals with a high level of experience and expertise. We are proud of a team that features tremendous talent, an eye for beauty and quality, and a devotion to value. Every home we build is constructed as carefully as if it were our own. After all, you may live there, but our name is on it!

• Manage staff of 10 Account Executives, 4 Processors and 3 marketing• Manage all aspects of Company operations• Implemented operational tracking systems that decrease time frame of each account and enable AE's to manage customers better• Implemented new web sites for 3 different companies and upgraded SEO and PPC.• Analyze and Track performance of AE's through personal tracking system.• Doubled Revenue from 2009 to 2010 and projected to double 2010 Sales.• Installed CRM program for a more efficient sales process• Manage multi-million dollar budget and analyzed efficiency of each media source through tracking system.• Create and manage direct mail campaigns.• Also manage SEO and PPC for 2 other affiliates inside company.

• Manage staff of 10 Account Executives, and 3 marketing • Implemented new web sites for 3 different companies and upgraded SEO and PPC.• Analyze and Track performance of AE's through personal tracking system.• Doubled Revenue from 2009 to 2010 and projected to double 2010 Sales.• Installed CRM program for a more efficient sales process• Manage multi-million dollar budget and analyzed efficiency of each media source through tracking system.• Create and manage direct mail campaigns.• Also manage SEO and PPC for 2 other affiliates inside company.

• Manager over all cities where Perry Homes built• Managed staff of 35 employees• Created new standardization of design to have consistent look for all materials throughout the company• Responsibilities for all aspects of the marketing, highly focusing on the strategy of the company• Brought in a CRM program and redesigned internet leads program which helped increase internet sales by 50%• Managed multi-million dollar budgets for 8 divisions and the corporate budget Created a tracking system with charts and spreadsheets to more understand the spending habits of our efforts• Developed marketing analyst reports for each community that analyzed buyer profiles, sales vs. traffic vs. marketing and plans history. These reports enabled us to understand our efforts and our market to come up with a better marketing plan• Managed creation on average of 150 flyers, direct mail, ads, etc... per month

• Managed multi-million dollar budget for over 40 locations in Houston• Helped in internet sales training and development of marketing staff• Responsible for all aspects of the marketing plan including realtors, website, signage, radio, print, billboard, budget, model decorating, trailer setup, displays, direct mail, sales offices, and events with the purpose of bringing quality traffic in the sale centers with a staff of 4 individuals• Develop an internet interactive floorplan system• Created and maintained and a consistent marketing program that contributed to an increase in traffic for 2006 of 34% and an increase of 29% for 2007• Model Merchandise 21 Models• Graphically created multiple ads, direct mail pieces, banner ads, etc... including an award winning ad that was run in the Houston Chronicle

• Create and develop marketing plan to increase traffic for retailers through events, promotions, print, billboard and radio• Coordinated all media buying to support marketing plan• Worked with multiple companies and organizations • Created and maintained budgets for the Marketing department• Designed artwork for the banners, billboards and flyers used to promote the different activities that occur at Sugar Land Town Square• Created vision for a new web page that resulted in an increase in 200% in traffic

• Created promotional events that increased traffic over 300%• Managed over 100 events as well as relationships with the Houston Texans, Astros• Merchandised over 70 models• Negotiated all contracts for radio, print, billboard and other out of home media• Placed and managed all off-site signage for the Houston area• Coordinated and supervised all activities in communities including landscaping, fencing, sales centers, displays, layout, merchandising and monthly maintenance• Managed budgets and market research• Developed system to manage budgets and research more efficiently and effectively