Paul Méheust Email & Phone Number

Baden-Württemberg, Germany

Kehl, Baden-Württemberg, Germany

Establishing a seamless strategic alignment between global marketing initiatives and pivotal markets such as France, Spain, Portugal, and the Middle East. Managing the marketing budget and crafting local marketing strategies tailored to these key regions. Pushing new product/line developments, Go-to-Market plans, pricing adjustments, precise forecasting, and phase-out plans. Elevating strategic acumen with comprehensive Market Intelligence, scrutinizing regulatory changes, competitors' pricing, products, and innovations to inform all markets.

Kehl, Baden-Württemberg, Germany

ADA COSMETICS is a visionary leader in hotel cosmetics. We serve thousands of hotels every year with tailor-made products. We offer brands visibility to millions of guests in an exceptional marketing environment - High End to luxury hotel rooms, - A total absence of competition, - And a relaxed guest open to experience a new product

Berlin, Germany

WENT offers full-service marketing to support brands in developing efficient and sustainable market entry and expansion strategies.From localization & creatives to Search Engine Advertising & Social Media Marketing, we shape the right marketing mix. All based on a deep understanding of cultural differences and market behaviors.WENT uses the power of search engines and social networks to test the market and to bring a fast return on investment.

Berlin, Germany

Smarketer is the leading Google Ads Agency in the DACH regionHired to develop France, I ended up setting up an International team with 7 nationalities and 10 team members.Worked with Google to enter the International Growth Program to support businesses in achieving their international goals Built a portfolio of +80 SEA projects

Berlin, Germany

Guest lecturer for the Fashion Management (B.A.) program - Focusing with 16 students on a fantastic topic "How to build a sustainable fashion brand?"

Dubai

• Managed Kate Spade New York brand in the MENA region (UAE, Saudi Arabia, Egypt, Kuwait, Qatar, and Bahrain). • Planned the acquisition and transition from the previous distributor while securing important financial participation from the brand principal (Tapestry group)• Oversaw the marketing and brand repositioning strategy with Omnicom Media Group (PHD) for paid media and Porter Novelli for events, digital marketing, and Press relations.• Coordinated 9 stores opening in 10 Months and the recruitment of over 70 team members including the HO team. • Supervised 14 stores by Sept 2018 and 6 opening projects• Led the head office department (marketing, operations, buying & allocation)

Dubai, United Arab Emirates

Head of ESPRIT in MENA & TED BAKER in EgyptRelaunch strategy for ESPRIT across the Middle East (14 stores) and launch of TED BAKER in EgyptMarketing Strategy • Boosted in-store activations and marketing calendar• Strengthened the digital presence and brand recognition in the MENA region with our intern PR agency through Paid media, Influencers marketing, and eventsBrand Consistency • Initiated weekly Visual Merchandising visits, new outfits policy, and monthly guidelines Brand Operations• Implemented new KPIs and a rewarding incentive scheme. • Increased the presence of women in the staff • Reworked the buying, pricing, and markdown strategy with the HO teamESPRIT: Excellent Year on Year growth (YoY +17%), increased sell-through to 80%, and margin (+13% points).TED BAKER: +44% YoY growth and breakeven in Egypt after 6 months of operations. +10% points of margin

Région De Paris, France

International Marketing Planned and executed powerful marketing strategies with our international partners, to position Galeries Lafayette as a unique fashion destination. Countries of responsibility included China, Indonesia, the Middle East, Germany, and Morocco. Developed Galeries Lafayette brand awareness through events, partnerships with magazines and Influencers, media buys, and product placements. Follow up on CRM implementation and results.Brand StrategyCreated and updated brand consistency guidelines for our international partners covering all customer touchpoint (Point of sales, OOH advertising, and digital) Transition in all countries from Jean-Paul Goude's historical brand identity to the new BETC communication.

Région De Lyon, France

Part of Galeries Lafayette’ future leaders program.Completion of a 7 months full training program with final responsibility of a team of 45 employees and € 8.5 million sales.Operational training Setup of commercial target, coaching a team, monitoring and improving the KPIs. Merchandising training Development and execution of buying plan and OTB, inventory management, markdown strategy and margin control.Full training on the selling ceremony and customer service.

Région De Berlin, Allemagne

Led Business Intelligence for Galeries Lafayette's International department, overseeing store location planning, partner due diligence, and European real estate acquisition. Negotiated leases, coordinated feasibility studies, and presented data for informed decision-making.Developed and implemented a holistic franchisee concept for global expansion. Collaborated on internal assessments, conducted market analyses, and supported international teams in shaping new stores and legal agreements. Established and maintained relationships with key partners, institutions, and real estate agencies (JBL, CBRE) for optimal global locations.

Région De Berlin, Allemagne

Master Of Business Administration (M.B.A.), Finance, General

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services

Activities and Societies: Membre du bureau des étudiants

Bachelor'S Degree, Business Administration And Management, General

Master In Strategy & Information, Betriebswirtschaftslehre - Strategy & Information