Led all functional business units: Product & Design, Development, Client Support, and established the first Account Management team. o Guided organization through strategic pivot from student advising offerings to student mobile engagement solutions. Increased subscription customer base by 7x in first 18 months.o Launched a mobile engagement platform for the education market that has proven to increase enrollments by 5-8%.o Created and implemented product lifecycle management process and associated systems to manage products from ideation to general release. o Successfully secured US patent for optimizing human capital utilization and outreach automation.

o Delivered the implementations of first adopter clients from kickoff through first renewal. Achieved a 90% renewal rate of the customer base. Initial client saw 2mm inclement enrollment revenue within one year of deployment.o Established and refined the implementation process. Decreased client go-live time by 60% within 12 months.o Personally developed all sales marketing materials including case studies, product sheets, and sales presentations.- Responsible for hiring and onboarding sales team and managed day-to-day sales activities.- Established sales lifecycle process and persona-based outreach approach.- Closed first reseller agreements and generated 6% of annual bookings from partnerships.

Led functional teams of Product Management, Design, Solutions Consulting & Strategic Partnerships.o Reported directly to President of Higher Education and member of the executive leadership responsible for constructing a corporate strategic plan. o Received highest team satisfaction rating within Hobsons via employee survey of 500 employees.o Responsible for the construction and execution of product roadmap for 20 software solutions representing 42mm in recurring revenue. Streamlined product portfolio by 25%, reduced COGS by 10% and maintained an annual growth rate of 4%.o Launched ActiveMatch Plus while both generated 700K in sales and 200,000 student connections in the first 100 days. It resulted in an incremental 5mm in recurring revenue within 18 months.o Deployed new product lines/revenue streams to include Application Review System, B to C website offerings, and TOEFL Search Service that generated an incremental 1.3mm in revenue.o Created and implemented product lifecycle management process and associated processes/systems to manage products from ideation to sunset execution.o Responsible for the Higher Education division strategic alliances plan and execution. Completed three acquisitions and managed successful integration into the portfolio. o Responsible for critical technology/strategic partnerships to include Dell-Boomi, ExactTarget, Pentaho, ETS and Zoho, Inc. Renegotiated Zoho contract to reduce annual costs by 5%. o Assist in executive relationships of high-profile sales & current customers. o Established the portfolio-wide client feedback process, systems, and users groups that garnered feedback from hundreds of clients annually. The initiative resulted in a 95% renewal rate for participating customers.

Led functional teams of Product Management, Design, Engineering, Quality Assurance, and Information Technology.o Product and Development leader within the management team that grew business from 500K ARR to 6MM ARR. o Successfully navigated Intelliworks through acquisition as the principal point of contact for all technical due diligence. o Managed team of 20 located in the US and India to design, develop, deploy, and support a SaaS-delivered CRM platform specific to the higher education market. o Increased average deal size by 2x by deploying new product lines/revenue streams to include Social Media integration, Admission-Application Management, Workflow Automation, One on One Chat, and Enterprise Security & Administration. o Increased client base by 300% in the first 12 months of product launch.o Defined product strategy and roadmap for Intelliworks Solution and managed all stages of product development from planning to launch. o Designed the entire release management process for all product lines to include product milestone calendars, sales/services readiness activities, client impact assessments, and marketing plan construction. o Maintained a 90% retention rate by developing customer-focused product and service plan.o Created and delivered perspective and customer webinars/presentations on software offerings and value proposition and served as product and technical expert for all high worth opportunities.o Built and managed expansion of technological partnerships to maximize product development focus and increase product time to market. o Received highest sales performer on bookings and transactions. Responsible for onboarding and demo certification of new sales team members.

Managed a staff of 15, created and conducted the annual undergraduate admissions and financial aid plan to enroll undergraduate students to a four-year private liberal arts college. Increased NEC’s incoming class by 18.5%, increasing core GPA by 3%, increasing average SATs by 21 points. Enrolled largest class in school history and maximized financial aid leveraging within budget.

Developed and implemented marketing and sales strategies in the database driven, web applications market for this independent technology-consulting firm. Increased annual sales by 20% and customer base by over 50%. Also managed several client engagements throughout this period. Major responsibilities included:Marketing• Identifying, researching and penetrating potential growth markets.• Developing and maintaining marketing materials to assist in the penetration of chosen target markets.• Continuous market research and client interaction to assist in company’s product development.• Working with developers to implement product development strategies.• Forming strategic alliances and partnerships to increase sales reach and product offerings.Sales• Creating lead development strategies and techniques.• Generating leads and arranging on-site customer meetings.• Constructing project outline of functionality and graphic requirements for each project.• Managing graphic artist’s role in each project, including logo design consulting and graphic layout.• Assisting developers in the implementation of project outlines.• Assisting in management of customer accounts.