Paul Moran Email and Phone Number

In 2021, Fairways Care (UK) Ltd reregistered as Fair Ways Community Benefit Society (CBS). Its highly unusual for an organisation to voluntarily move from a PLC to Charity status effectively wiping out shareholder value. In fact this was a defensive move to shield against the many suitors seeking to acquire the company.Its also a recognition that, in a healthcare business, especially one whose surpluses are driven entirely by state funding, the for profit model in its current formats, may not be the ideal. As a charity, without shareholders, or the requirement for dividends, or investors seeking short term returns, or financial structuring to maximise debt, funds provided for those in care are used primarily for those in care and not for financial returns. Otherwise its the young person in care that funds the investors, at the expense of appropriate staffing levels, treatments, therapies, and supports. And society i.e. us, pays the price in a multitude of ways, that ultimately degrades all our lives. All businesses must make a profit ( or surpluses) to thrive and grow, and of course investors are entitled to returns on capital risked, but the balance has swung too far in favour of financial returns and away from true high quality care practice and reinvestment that genuinely makes a difference. In an organisation whose vision foresees and plans for a entity that will be crucial long after those in role today have gone there exists time to truly embed values, plan and invest for the longer term and understand the challenge of breaking the generational cycle of those coming into care. A genuine model of public and private partnership working in unison for a compelling vision and a worthy goal.

Following successful acquisition of Fairways Care (UK) Ltd by Fair Ways Foundation, this role will coordinate all marketing activity across the organization, to include Brand management, Web Management. PR, Sponsorship and Sales Support. The group now trades as Fair Ways.

Fairways Care (UK) Ltd is a child services company providing residential care, foster care, family services (mother & baby) education through its own school, post 16 (years) transitional care and has a separate crisis assessment unit for more challenging placements. The company is strongly focused on its carers providing ongoing training and therapeutic support.In Fairways Care (UK) Ltd, my role is to lead the project to transition from a private limited company to being acquired by a newly created charity, Fair Ways Foundation. The transaction completed in July 2015, facilitated through external funds raised in the social investment network. Charitable status will ensure the company increases its competitiveness and delivers a wider range of childcare services, staff and carer training and support to Local Authority clients.

PJ Care is an award winning specialist nursing provider for younger adults with a range of neurological conditions. The company provides long term care, palliative care, neuro rehabilitation and critical care in purposely designed settings in Milton Keynes and Peterborough.Developed and delivered a strategic vision for PJ Care Ltd, guiding it from a family run care home business to a corporate healthcare entity. This provided a stable growth platform that saw the company more than double its size in 3 years and re position awareness of the organisation at a national level.Led PJ Care through a complete company re-brand resulting in awareness of the company at a national level, penetration in key markets and a clear company mission supported by the introduction of an effective marketing and PR function The brand was reinforced through judicious alignment with Healthcare strategic partners and sector influencers, a thought leadership campaign and relevant sector commentary to reinforce the specialism of the Healthcare offering and differentiate the company from competitors.

Head of Healthcare at Bank of Ireland. The primary focus was provision of finance to Long Term Elderly Healthcare, Specialist Healthcare and Assisted Living Sectors.Transformed Bank of Ireland (BOI) perception of the UK Healthcare sector by changing the business funding proposition from a generalist to specialist approach and led the most successful (non property) BOI team in the UK. Bank of Ireland Healthcare Team marketing proposition focused relentlessly on establishing the Bank as a key industry player, emphasising a core message of added value through specialism. Market profile was achieved through clever sponsorship of targeted events or awards, through active participation in industry conferences, and ongoing contributions to the Healthcare industry media. As a result the team developed a higher market share than some other larger competing Banks and won ‘Business Money’ “Best Commitment to Sector” award in 2004. This was achieved on a minimal marketing budget. Bank of Ireland Healthcare team were recognised industry wide as a highly professional quality team with a superb client portfolio and an outstanding industry reputation for development funding.Area Director (one of four) for London and South region, the largest region in Bank of Ireland GB driving BOI UK business growth strategy through replicating the niche Healthcare focus, across other Business sectors. Also enjoyed various leadership roles during Bank of Ireland career, including Retail branch management and leading a branch closure team.