Managing 6 Community Engagement Officers, I lead and coordinate strategies to harness personalised relationships with Brooke’s most engaged supporters online and at a local level to deliver deeper engagement and greater impact for the organisationI focus on increasing supporters’ commitment to Brooke and generating maximum financial and non- financial contributions by recruiting and stewarding supporters willing to fundraise, campaign, organise events and consider including Brooke in their will.Using audience insight I develop relevant products that support lead generation and engagement objectives at different levels of our supporter engagement funnel. I also work closely with other teams to develop seamless and integrated supporter journeys, through all earned and paid digital as well as traditional channels.

I led, supported and motivated a team of 7 staff. 2 managers and 5 senior fundraisers;I am the fundraising lead in a cross-team - Planning and Integration Project Group - responsible for moving Brooke to a supporter engagement model and to work collaboratively in planning, creating and managing audience-focused supporter journeys (on and offline)I instigated a regional fundraising model at Brooke to establish networks of volunteer support in 4 regions around the UK. As a result we have tripled the number of highly engaged volunteer groups and individualsI set legacy KPIs for all 4 regional staff to increase the number of enquires and pledges Brooke receives. From 2018 – 2020 Brooke received 47 legacy notifications totaling £2.49m from community fundraisersI revolutionised Corporate Fundraising, developed the strategy, gained backing from the Trustees, set clear goals and managed the Corporate Partnerships Manager. The net income raised in 2020 has increased by 33% despite the current covid-19 pandemicI instigated Brooke’s Christmas Carol Service which raises over £30k annually and provides superb opportunities for stewardshipI managed the first ever series of Brooke supporter roadshows where small teams visited 5 highly populated Brooke supporter areas to update supporters about the importance and impact of their support; all events were at capacity;Always keen to innovate, I invested in contactless machines to boost income at events – the donkey 'pat and taps' proved very popular.

Managing a team of senior fundraisers I led on the development of new national community fundraising products, events and campaigns.Proud to say that my first mass participation event at the Brooke, 'Brooke-a-Brac', was nominated as one of the best events of 2015 at the Third Sector Awards!

I have developed and now manage a successful programme of running and challenge events to increase the levels of unrestricted income for King’s Health Partners formed in February 2011. The partnership is between Guy’s & St Thomas Hospital, King’s College Hospital, South London & The Maudsley NHS Foundation Trust and King’s College London.