I am part of the broad senior leadership team for IRIS and work closely with the MD as part of his team to drive continual growth and success reporting at Exec level. My primary role is a leader in the product team deciding the quarterly outcomes we are committed to deliver and the longer term and strategy. I have led many projects on product portfolio, bundling, and pricing across the whole range of IRIS, PTP, Keytime and Taxfiler accountancy products and have experience in building business cases for new development and revenue generation and risk models. I lead my team to ensure the sales and support teams are always trained on all new product features and work closely with product marketing to ensure they have the collateral and sales tools to exceed their targets. I have recently focussed on 3 new portfolios (Lease accounting, Bookkeeping and Data Analytics) demonstrating strong leadership in a broader range of products without having existing specialist domain expertise. Over the last 12 months I have led the teams to build compelling business cases demonstrating how we will access new TAM and modelled accretive revenue with finance and commercial colleagues of ~£1M during the next financial year. I have also improved our Peakon (employee engagement score) while developing and building a team of world class product managers.I have proven experience in building native cloud products and transitioning customers from their long standing desktop suites to them successfully driving accelerated adoption.

I led the tactics and strategy including product portfolio, bundling, and pricing across the whole range of IRIS, PTP and Keytime accountancy products alongside our Product director. I ensured the sales and support teams were trained on all new product features and had the collateral and sales tools to exceed their targets. I led the launch of our FRS 101, 102 (incl. Section 1A) and 105 capability which was the biggest change in financial reporting standards in a generation as well as interactive reports to allow our customers to edit final accounts directly from the onscreen preview as part of their natural workflow. This protected existing revenue streams of over £15M and opened up new opportunities for further growth putting our portfolio ahead of the competition.

• Developed a new product price and bundle mechanism for small practices including creating revenue models to calculate risk that resulted in 30% growth in sales revenue in first 6 months• Project managed introduction of ‘web licensing’ to all customers enabling automated customer updates and remote license termination to enhance operations• Led the production of electronic tax checklists, a new feature enabling customers to collect all their clients tax information securely online creating a unique end to end digital tax service• Led the production of interactive reports that enabling customers to edit final accounts directly from the onscreen preview significantly improving their efficiency and improving customer satisfaction• Successfully led the development and launch of a new cloud based suite of tax compliance software• Wrote new product positioning and value propositions to improve prospect engagement by 20%• Production of new FRS website - showing IRIS to be a thought leader in the market and the go to provider for FRS compliance (Financial Reporting standards)• Created product roadmap and defined market requirements for each release including review of user experience• Ensured sales and support teams were trained on all new product features and had the collateral and sales tools to exceed their targets • Provided expertise, support and guidance to the product management team • Managed annual price review to ensure products are competitively priced for new business, customer retention and customer satisfaction - Net Promoter Score (NPS)• Presented to over 400 attendees at our annual customer conference “IRIS World”• Created promotional videos using Camtasia watched by thousands of prospects

• Produced business cases for new developments and product retirement resulting in sales revenue growth of over 100% • Defined and project managed the implementation of a new licence model allowing sales teams to focus entirely on new business and upsell opportunities increasing revenue growth and reducing costs• Developed the product roadmap and defined the market requirements for each release• Managed annual price review to ensure products are competitively priced for new business, customer retention and customer satisfaction - Net Promoter Score (NPS)• Completed comprehensive competitor analysis and market research enabling improved product pricing and positioning• Produced marketing collateral for the sales teams including battle cards, positioning statements and all training materials • Contributed to all marketing materials including web copy and annual catalogues

• Produced award winning software – LexisNexis Taxation – best tax software award• Ensured the continued success and integration with IRIS following their acquisition of PTP• Became a successful member of the IRIS management team• Managed successful sales, software support, marketing, development and finance teams• The successful relocation of PTP from Oxford to the IRIS head office in Datchet ensuring business continuity for all employees, customers and suppliers• Successfully retained over 90% of all employees following relocation• Introduced monthly KPI statistics to continually analyse and review business performance

In 2004 I joined the board of directors at PTP software and had responsibility for general management of the business including sales, support, marketing and software development. I also managed all partner relationships where we had reseller agreements including the relationship with the suppliers of our largest selling tax products. As a highly successful start-up business we grew rapidly and were then acquired by a larger competitor IRIS Software Limited in Oct 2006.

As the Support Manager at PTP I was responsible for all customer support and satisfaction. I started out alone and grew the department over a period of 6 years to a team of 5 product experts that supported our 18 tax and accountancy software products used by circa 5,000 customers.