Paul Ottoson Email & Phone Number

Minnesota & Wisconsin

Midwest And Greater Minneapolis Area

Siemens Healthcare is a global medical diagnostic imaging provider of industry-leading, full-line medical imaging equipment and healthcare-related services and financing. Responsible for $13.5MM revenue selling full-line diagnostic imaging equipment, service and financing to IDNs, hospitals, private practices, mobile providers, and pre-clinical clientele. Leading / directing teams of product specialists, area service managers, project engineers and service marketing, Finance and government accounts to drive profitable growth.• Achieved as high as 230% of quota in position• Designed and executed an exclusive MRI contract with a major metro IDN resulting in 400% increase in sales• Grew market by 90% in ten years• Drove customer satisfaction scores and embraced new CRM processCore competencies: marketing and sales strategy, fiscal responsibility, radiology, diagnostic imaging, healthcare, building collaborative client relationships, people development, building strong teams and empowering members to make independent judgments, public speaking, sales training and sales curriculum development, win-win solutions, active listening, deep clinical and product technical knowledge, client-centered, passion for improved patient outcomes, drive for excellence, mentoring

Midwest And Greater Minneapolis Area

Responsible for a seven-state Minneapolis / Midwest territory selling nuclear medicine and PET (Molecular Imaging) products, service and financing. Worked closely with the Account Executive to drive profitable growth in this modality. Maintained and strengthened existing client relationships, increased growth in client satisfaction scores, market share and profitability.• Consistently in the top 5% of national sales force• Consistently exceeded annual sales quota• President’s club participant in 5 out of 7 years• Drove adoption of new SPECT-CT technology with 5 units in the first year

Greater Chicago Area

Direct responsibility for the introduction of a broad variety of innovative, new products in the diagnostic imaging field and helped turnaround a weak division into an industry leader. Global responsibility for communicating a professional and positive image of Siemens Nuclear Medicine Group (world headquarters), our Nuclear Medicine and PET products and services. Directed Regional and National trade-shows, marketing collateral development, Web strategy, product positioning, sales training and support, Center of Excellence program management, public relations (PR), corporate communications including advertising, product video and multi-media production and budget responsibility. Direct reports included four Sales Product Managers.Strategic planning responsibilities included market research, product road-map involvement, monthly product review meeting coordination and facilitation of specialty focus groups and clinical advisory meetings Market analysis and reporting activities included sales forecasting, lost-order analysis, market share analysis and reporting, coordination of quarterly sales management meetings.Other activities include trade association management (SNM commercial affairs committee chair, ACNP corporate committee representative, ASNC instrumentation and quantitation committee member) and site visit coordination for prospective customers. • Contributed to order growth of over 114% (US) and 42% (Int’l) • Grew revenue by over 50% compared to the previous two years • Increased market share from 9% to 40% in three years.• Most successful product launch in company history with highest market share and more systems installed than any other product in its segment.

Greater Chicago Area

Responsible for the initial product introduction of new flagship products. Development of marketing communications materials and world-wide sales support• Successful introduction of new flagship product• >300-unit purchases in the first year• Grew 20% market share in the first year and most successful product in its category•>5,000 installations worldwide – more than any other product from division

Columbia, Md

Responsible for all marketing communications programs: sales development, training and support, trade-show management, advertising, public relations (PR), collateral development, competitive positioning, inbound marketing, account management.

Master Of Science - Ms, Marketing

Graduate Coursework In Marketing

Bachelor Of Science - Bs, Nuclear Medicine Technology