Paul Panday Email and Phone Number
Los Angeles, CA, US
Paul Panday's Location
Los Angeles, California, United States, United States
Paul Panday's Contact Details
Paul Panday work email
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Paul Panday phone numbers
About Paul Panday
Paul Panday is a skilled Talent & TV Strategist with over a decade of agency experience driving Entertainment Partnerships. He currently resides in LA as a Senior Manager (Unscripted Franchise Publicity) at Warner Bros. Television Group.Previously, Panday was a Senior Manager (Talent, Events & Entertainment) at Sunshine Sachs, where he oversaw some of Hollywood's preeminent celebrity red carpets, media events, award campaigns, and partnerships - including the Golden Globes, GRAMMYs, PGA Awards, iHeartRadio Awards, Global Citizen Festival, and more.During his time as a Senior Publicist (Content, Digital Studios), he led the launch of films and original series, talent and brand initiatives, and viral consumer content at a Beverly Hills-based agency; winning a PRWeek "Global PR Campaign of the Year" campaign for his client Disney. Panday brings to the table an "Always Be Closing" mindset, which he developed early in his career working with Fortune 500 companies at two top Global PR Agencies. As part of his upbringing as a Corporate Publicist, Panday specialized in branded storytelling for his clients, who required frequent and quantifiable proof of results. He brought new products to market in the CPG industry, particularly line extensions of legacy brands (Budweiser, Nike, Snickers), and supported their overall visibility in the Sports and Entertainment verticals (Super Bowl, Olympics, music festivals).EXPERTISE:● Meeting and exceeding Strategic Imperatives set by stakeholders, while working to complement the efforts of personal publicists, management, and agency representation.● Developing meaningful Partnerships to maximize short- and long-term business goals through mutually beneficial Campaigns and Programs; as well as connecting the dots to provide creative, cross-functional strategic solutions to deepen Relationship Building.● Drafting bold, compelling and effective Written Press Materials (news releases, pitches, briefs) that move the needle for the client's bottom line.● Securing high-quality Feature Stories and Exclusive Placements, to extend the brand or personal narrative with a consistent through-line across all communications.● Relentlessly advocating for Client Goals through an unwavering Midwestern work ethic and a high personal standard for results.● Helping clients "Story Mine," using Qualitative and Quantitative data, to find their brand story at the cross-section of pop culture and the news cycle - with key experience in Internet Culture/Memes/Digital Trends and leveraging the moments dominating our News Feeds.
Paul Panday's Current Company Details
Apex Public Relations
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Director, Publicity (formerly SLATE PR)
Los Angeles, CA, US
- Website:
- theapex-pr.com
- Employees:
- 34
Paul Panday Work Experience Details
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Director, Publicity (Formerly Slate Pr)Apex Public RelationsLos Angeles, Ca, Us
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Senior Manager, Publicity (Unscripted Tv, Events, & Talent Relations)Warner Bros. Discovery Jan 2022 - PresentNew York City, UsI orchestrate PR strategies leveraging the power of fandoms to create meaningful, impactful PR campaigns for some of TV's longest-running and most successful unscripted franchises (including The Bachelor, The Bachelorette, and Bachelor in Paradise). ● TALENT PR STRATEGY: Over a decade of experience developing Talent Strategies, weaving TV storylines into larger storytelling opportunities that surpass a contestant's time on the show - to create long-term Franchise Ambassadors.● RALLYING PASSIONATE FANDOMS: Working closely with Social/Digital, bolster Emerging Media (TikTok, Instagram, Snapchat, Twitter) to build relationships with Bachelor Nation - a fandom which has spurred three hit TV shows and three official podcasts - at every digital touchpoint.● EMERGING MEDIA: With a show that has birthed many of the world's biggest Social Media Influencers, tap into creative, out-of-the-box Tune-In Marketing opportunities - across traditional and digital media.TOP ACCOMPLISHMENTS● THE BACHELOR: Ranked No. 1 in its time slot among adults 18-49. After 35 days of delayed viewing on linear and digital platforms, the unscripted juggernaut delivered a 2.35 rating with Adults 18-49 in its 26th season; including a season finale with a total viewer count of 4.5 million.● BACHELOR HAPPY HOUR PODCAST: Secured 72 separate feature placements within 24 hours, including standalone features in the trades (THR, Variety, Deadline), entertainment news shows (GMA, ABC News, CBS News, ET), and beyond (Us Weekly, Elite Daily); kicked off with a People Magazine exclusive, drumming up excitement for new host Michelle Young.● Integrated Talent Strategies into traditional TV campaigns, thinking non-traditionally about garnering visibility: partnering with emerging platforms like TikTok; reinvigorating journalist relations and coverage planning; integrating influencer alumni into a social-driven world). -
Senior Press Manager (Talent, Events & Entertainment)Sunshine Sachs Aug 2019 - Jan 2022New York, New York, UsAt Sunshine Sachs, Panday leads publicity for some of the firm's biggest celebrity events such as the Golden Globes, GRAMMYs, PGA Awards/Produced By, iHeartRadio Music Awards & festivals, Billboard Women in Music; Emmy campaigns for Amazon, & Quibi. In 2020, Business Insider named him a "Top Publicist for YouTube Creators, Instagram Influencers, and other Digital Stars."TOP ACCOMPLISHMENTS● Led the US' first major in-person event: Global Citizen's "VAX LIVE" benefit concert, bringing together top artists, activists, & heads of state; hosted by Prince Harry & Meghan Markle & raising $302+ million● Liaises cross-functionally with Talent, Publicists, Agents, Managers, &Production to execute large-scale red carpets & media partnerships● Supports new & emerging talent (i.e., "Golden Globe Ambassador" Hollywood's next generation)TALENT: Golden Globe Ambassadors (Spike Lee - Satchel & Jackson Lee; Pierce Brosnan - Dylan & Paris Brosnan; Idris Elba - Isan Elba), Rosanna Pansino (HBO Max 'BAKEROPIA), The Korean Vegan (Penguin cookbook launch), Pocket.watch (Kids Diana Show consumer products at Walmart, Target; Ryan Kaji TV project support - Amazon Kids+ 'SUPER SPY RYAN,' Nickelodeon 'RYAN'S MYSTERY PLAYDATE')EVENTS/AWARDS: GRAMMYs, Golden Globe Awards, Amazon Emmy Party, PGA Awards, Global Citizen Festival, Impact Awards, Women in Entertainment Gala, Power Women's Summit, TrevorLIVE, Quibi's Emmy Campaign (resulting in 10 nominations, 2 wins).MEDIA: The Hollywood Reporter, TheWrap, OkayMedia (Okayplayer, OkayAfrica)TECH/DIGITAL: Google/YouTube, Twitch (TwitchCon, TwitchSings), Marco Polo (app launches of Marco Polo Plus and Channels), Epic! for Kids (producing "Epic! LIVE," talent booking), Pocket.watch (Ryan's World, Kids Diana franchises)NON-PROFIT: The Recording Academy, Hollywood Foreign Press Association (HFPA), Producers Guild, National Hispanic Media Coalition (NHMC), National Resource Defense Council (NRDC), The Trevor Project, Alzheimer's Association -
Pr Manager, Digital Entertainment/Ott Content (Studio Partnerships); Disney Account LeadMetro Public Relations Feb 2016 - Aug 2019Los Angeles, California, UsPanday oversaw a roster of 8-12 clients across diverse personality types, including Influencer & Emerging Media talent (Amanda Seales, SMOSH, Clevver, Rosanna Pansino, Flula, Coyote Peterson, Hannah Hart, Miranda Sings); digital content powerhouses (Disney+, YouTube Originals, Lionsgate/Kevin Hart's LOL, Fox Digital Studio); & the industry's biggest conferences and awards (VidCon, DragCon, Streamys).Also during his tenure, Panday established the agency's studio relationships with Social Media Influencers to support film premieres & junkets (Universal, Sony, Disney, Warner Brothers), including a 1 billion-impression bi-coastal Press Tour for Disney's "Club Mickey Mouse"reboot, featuring 8 new Gen Z cast members, debuting exclusively on Instagram & Facebook.TOP ACCOMPLISHMENTS● Earned Disney Digital Network 5.2 billion impressions in 2017, which included the re-launch of "The All-New Mickey Mouse Club," totaling more than 1 billion impressions across 500 separate placements.● Drove press to watch and cover Oh My Disney's "Dug IRL" video, turning it into a viral sensation, eliciting positive headlines, and extending the narrative into a full-fledged digital series called "Disney IRL" that earned 817.8 million impressions in one year.● Spearheaded local TV outreach for a PRWeek ‘Global PR Campaign of the Year’ product launch around a fan-driven video series inspired by "Rogue One: A Star Wars Story," securing press coverage in 112 markets, a total of $696,586 in publicity value and 20,200,350 hyper-local eyeballs on the product.● Led publicity for streaming series "Foursome" during its third season; fan engagement from press directly contributed to the title being renewed for a fourth season, officially making it the longest-running YouTube Red original series to-date. The season three trailer surpassed the previous by 3,265,439 video views. -
Senior Publicist, Talent & Events (Digital Creators, Influencer Strategy)Metro Public Relations Jun 2018 - Jul 2019Los Angeles, California, UsTOP ACCOMPLISHMENTS:● Secured influencer & comedian Bretman Rock’s first-ever U.S. covers, including Galore Magazine’s first-ever male cover model, and print headlines such as “Move Over, Kylie; The Beauty World Has A New Star,” establishing him as a trailblazer in the beauty industry and beyond.● Secured YouTube's #1 baker Rosanna Pansino’s first placement on a Late Night national broadcast show, "The Late Show with Stephen Colbert." Other clients also featured: Hannah Hart, Colleen Ballinger.● Exceptional Event Coverage for client MVD Inc. in support of Common’s ‘Toast to the Oscars,’ resulting in placements in THR, Deadline, Variety, Billboard, People, E! Online, Forbes, ET and this BuzzFeed headline: “A Look Into The Awards Season Black Hollywood Has Created For Itself.”CLIENT RELATIONSHIP MANAGEMENT & DIGITAL STRATEGY - Panday confidently planned, managed and executed day-to-day talent publicity, brand strategy, and led third-party communication. He wrote Official Statements, News Releases, Biographies, Q&A/Talking Points, Speeches, and other official communications. Panday has an ability to prioritize an influx of client demands and timelines, both online and in the field. He acted as a liaison for the Company and industry stakeholders, decision-makers and thought leaders, bringing in $100,000+ in new client business in Q4 of 2019; and proactively engaging Brands and Talent in ways to collaborate.CROSS-FUNCTIONAL PROJECT MANAGEMENT – Panday led press initiatives for clients within the Talent & Influencer Division, which included Emerging Talent. He is proficient in promoting clients' brands with general profile stories; plugging the direct sale or click(s) to: products/brand merchandising, tour tickets, podcasts/TV shows/film projects, etc.; and 360 degree-service to talent clients (travel, H&MU, styling, brand exchanges and fee negotiation, speaking opportunity booking).
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Corporate Publicist, Branded Sports & EntertainmentWeber Shandwick May 2014 - Sep 2015New York, Ny, UsPanday pitched & secured media for branded events - expanding storytelling beyond sponsorship for meaningful press coverage. He also developed high-quality relationships with top-tier media, which resulted in media in USA Today, Good Morning America, CNN, TIME, ESPN, Men's Health, People Magazine & more.TOP ACCOMPLISHMENTS● Led National, Sports & Lifestyle publicity for Snickers “Brady Bunch” 2015 Super Bowl ad, starring Steve Buscemi, Danny Trejo. Call-to-action drove consumers to social media to release ad early; Met 250,000-brand mention KPI five days before Super Bowl Sunday.● Instrumental in strategic release of two of the most buzzed-about Super Bowl TV ads: Budweiser “Lost Dog” and Bud Light “Coin” with Entertainment Media.● Experience managing & reporting high-volume coverage for Budweiser & Bud Light 2014, 2015 Super Bowl campaigns.● Success telling lifestyle stories & recruiting media attendance for sponsored programs such as Jay-Z Made in America, Olympics, MLB World Series, Whatever, USA.MARKETING STRATEGY● Active role in shaping corporate narratives with the ideation, packaging & presentation of strategic PR plans.● Deep experience with Super Bowl strategic TV ad release, maintaining reputation & relevance of established brands.ACCOUNT MANAGEMENT● Rallied teams of various experience levels, sister offices & agency partners to meet deadlines, handled day-to-day issues & troubleshooting.SOCIAL MEDIA● Community Manager for re:iimmune Facebook, Twitter & LinkedIn pages, providing a professional, yet approachable voice. Maintained brand values, created content calendars & wrote copy that laddered up to four message pillars.● Deconstructed social analytics for monthly performance evaluations & to inform real-time community engagement. Worked directly with Creative Director to implement creative campaigns that stayed true to these qualitative insights. -
Account Coordinator, Media Relations, Sports & EntertainmentWeber Shandwick Oct 2013 - Apr 2014New York, Ny, UsMEDIA RELATIONS● Recognized for exceptional results in securing print, online & broadcast hits: exclusives, features & round-ups across a broad range of national & local outlets.● Pitched media for successful participation in press trips, desk-sides, event attendance, executive interviews, social media coverage, influencer & celebrity seeding.COVERAGE REPORTING● Organized large volumes of coverage, including a 1.8 billion impression coverage tracker.CLIENTS: ● Anheuser-Busch brands, Harley-Davidson, Snickers, Nike, Clydesdale Experiential Marketing, Ameren, Bank of America, Chobani, Coalition to Advance the Protection of Sports Logos (CAPS), Hardees, Verizon Wireless, Pizza Hut, Valspar/Cabot Stain.
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Project Event Producer & Editorial AssociateAlive Magazine Aug 2013 - Sep 2013WRITTEN COMMUNICATIONApprenticeship for the St. Louis market's leading lifestyle, fashion and culture magazine (115,741 total readership)● Served as CRM for "advertorial opportunities with magazine sponsors, including writing "Influential Men of St. Louis," drafting online calendar summaries and portions of weekly ALIVE Agenda and regularly chose editorial content.● Edited grammar, performed fact-checks, monitored local & national competing publications for bi-weekly content reports.● Worked directly under Associate Editor with planning & execution of each three issues (October '13- BRAVO/Lifetime Project Runway All Stars, November '13- ABC's "Scandal" star Columbus Short, December '13 - St. Louis Rams defensive end Chris Long)EVENT PRODUCTIONWorked under Community Manager and marketing team to produce top-attended 10-day St. Louis Fashion Week & pre-/post-parties.● Assisted in event logistics, including: VIP check-in and guest list, photography for social media, model fittings, front-of-house, gift bag prep.● Event coordination for "Delmar: Style In The Loop Fashion Show," which involved closing off two blocks of Delmar Blvd. to produce a runway show in the street; Set up of 200+ chairs, ticket sales/list management & fielded communication between designers, models, photographers & back-of-house.NOTABLE RUNWAY SHOWS● "Project Runway Fashion Show" featuring Bravo/Lifetime's Project Runway designers (Joshua McKinley, Viktor Luna, Michael Drummond, Laura Kathleen, Casanova, April Johnston, Anthony Ryan).● "Project: Design! Fashion Show," "Industry Night Fashion Show" (attended by New York Fashion Week creator Fern Mallis).
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Corporate Issues Pr Intern (Reporting To Head Of Crisis)Fleishmanhillard Jan 2013 - Jun 2013St. Louis, Mo, UsSelected to work for the Corporate Issues and Financial Communications Department, working alongside some of the industry's premiere strategists in crisis communications, CSR/thought leadership, labor & investor relations.RESEARCH & REPORTING● Facilitated high-level research for C-suite executives/crisis teams to help inform critical PR decisions.● Forecasted, tracked & analyzed trends for specific client industries, ranging from financial to scientific sectors.● Gathered secondary research on corporate giving for CSR/annual reports, performed awards audits, developed comprehensive summaries of media opportunities (trade shows, conferences, panels, blogger outreach, executive speaking opportunities, sponsorships).WRITTEN COMMUNICATION● Excellence in providing clear, concise writing materials for internal & external stakeholders on complicated crisis issues.● Wrote byline for Public Works magazine, contributed to newsletters & frequently developed "client ready" white papers.● Assisted in logistics planning for press conferences, prepared materials for executives on media tours, provided recommendations for appearances & created coverage reports.LEADERSHIP● Elected Orientation Lead: Appointed to lead sixteen new interns (spanning nine practice groups) for the 2013 FH Summer Intern Orientation by outgoing intern class. Kept a team of eight accountable for deliverables over a period of one month, planned & executed two days of events & led building tours. CLIENT RELATIONSHIP MANAGEMENT● Developed campaign strategy for client Forest Park Forever from ground up: Was chosen by CRMs to lead brainstorm sessions, lead client conference call, lead on-site visit with client. Wrote press release and talking points for President and Executive Director. Part of a team of two responsible for media relations, which resulted in great media coverage & glowing feedback from client. -
Brand Strategy, Grassroots Marketing InternAdzzoo Aug 2012 - Dec 2012CAMPAIGN STRATEGY● Wrote, edited & organized an 83-page strategic communications report of completely original work that was used in the Central Missouri Humane Society's three year marketing plan beginning 2013.● Coded & analyzed more than 2,000 pet adoption applications & synthesized data for use in one of three major sections of integrated marketing communications plan.MARKETING RESEARCH● Conducted primary research survey with more than 200 respondents on shelter perception & awareness to construct a tiered campaign with public relations tactics & creative strategies on a limited budget.TEAMWORK● Ranked A-level performance across the board on anonymous Midterm and Final Evaluations, which were used in addition to responses of team members' individual bi-weekly reports.● Worked an average of eight non-billable hours per week outside of class with a group of seven team members over a period of five months.● Presented findings to the Regional President, Executive Director, Operations Director & many other major stakeholders at the Central Missouri Humane Society's annual board meeting.
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Executive Assistant To Head Of Publicity & Social MediaCumulus Media May 2012 - Sep 2012Atlanta, Ga, UsWorked a total of 375 non-paid hours co-currently with The Blue Note, obtaining a 360-degree competency in live music marketing & radio publicity.ADVERTISING/SPONSORSHIPS● Drafted advertising proposals for clients Kansas City Chiefs, Hollywood Theaters, True/False Film Festival & others, as well as pitches for New Business outreach of both local & national clients.PROMOTIONS● Managed event files (daily promotional events and eight major summer events), five Twitter & six Facebook accounts, assistant in remote live broadcasts.● Part of the team awarded "First Place for Excellence in Radio Promotion" in 2012 by the Missouri Broadcasters Association. -
Assistant To Head Of Talent BookingThe Blue Note May 2012 - Aug 2012BOOKING TALENT● Worked directly with Senior Talent Buyer in negotiating the pricing of talent, aided in the scheduling and booking for 30+ acts during Summer 2012.HOSPITALITY● Handled VIP hospitality services, entrusted with substantial financial purchases during day of live event.PUBLICITY● Wrote press releases, compiled media lists and coordinated interviews on behalf of talent with local media, working closely with publicists, managers & tour directors.● Co-Founder and contributor to “On A Lighter Note,” The Blue Note’s first multimedia Tumblr account.
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Radio HostKcou Columbia 88.1 Fm Jan 2012 - Jun 2012Columbia, Mo, Us● Anchored a solo, two-hour weekly music program that was broadcast to 20+ counties in mid-Missouri, reaching a population of more than 300,000 listeners.● Wrote & voiced scripts for radio, managed deejay software MegaSeg, computer/audio soundboards and multi-lined phone systems.● FCC trained. -
Multicultural Marketing InternAmerican Advertising Federation Jan 2012 - May 2012Washington, District Of Columbia, Us● Prepared highly-targeted marketing research, paired with public relations strategy for $100M campaign for Nissan in the AAF National Student Advertising Competition in April 2012, propelling the chapter's team to place fourth for the district division.● Member of the Public Relations team for the AAF In-House Agency, working with clients Shoeman Water Project (charity) and RIP Records (record label) with management of social media and creation of cost-effective marketing solutions under limited means.● Attended regular professional development meetings and obtained real world perspectives through job shadows at major Kansas City & St. Louis advertising & public relations firms. -
College Marketing Intern, Financial Services RepresentativeMid Missouri Credit Union Aug 2011 - Dec 2011● Worked directly under organization's Marketing Director in helping to launch the credit union's first referral program, which surpassed the marketing goal of 200 new members.● Hosted bi-monthly financial planning workshops for the Columbia community, attended small business networking luncheons.● Responsible for member financial transactions with cash amounts of up to $15,000.● Proficient with electronic accounting software: Premier, Excel, TruCheck.
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Brand Representative, Loss PreventionHollister Co. Oct 2007 - Sep 2010New Albany, Ohio, Us● Recorded weekly inventory scans & performed monthly jean audits that were sent on behalf of the store's General Manager to Hollister's Corporate Office for Loss Prevention.● Co-led orientation of new employees after 5 months: led training of new employees, helped to manage Impact Crew & maintain communication with Frontline.● Regularly organized large volumes of merchandise, working a total of 25 hours per week. ● Recognized for excellent interpersonal sales, attention to detail & professionalism in dealing with diverse customers & conflicts.● Promoted to handle cashier & higher-level finance responsibilities after 2 months.
Paul Panday Skills
Event Planning
Social Media Marketing
Leadership
Social Media
Pop Culture
Press Releases
Wordpress
Advertising
Crisis Communications
Public Relations
Public Relations Writing
Marketing
Media Relations
Entertainment Industry
Public Speaking
Celebrity
Networking
Media Skills Training
Product Placement
Strategic Communications
Consumer Behavior
Ap Style
Mri Plus
Celebrity Seeding
Talent Endorsements
Corporate Social Responsibility
Press Junkets
Media Strategy
Talent Booking
Reputation Management
Music Industry
Paul Panday Education Details
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University Of Missouri-ColumbiaBusiness Marketing (Minor) -
Università Degli Studi Di BergamoInternational Marketing
Frequently Asked Questions about Paul Panday
What company does Paul Panday work for?
Paul Panday works for Apex Public Relations
What is Paul Panday's role at the current company?
Paul Panday's current role is Director, Publicity (formerly SLATE PR).
What is Paul Panday's email address?
Paul Panday's email address is pa****@****chs.com
What is Paul Panday's direct phone number?
Paul Panday's direct phone number is +131060*****
What schools did Paul Panday attend?
Paul Panday attended University Of Missouri-Columbia, Università Degli Studi Di Bergamo.
What are some of Paul Panday's interests?
Paul Panday has interest in Poverty Alleviation, Animal Welfare, Children, Health.
What skills is Paul Panday known for?
Paul Panday has skills like Event Planning, Social Media Marketing, Leadership, Social Media, Pop Culture, Press Releases, Wordpress, Advertising, Crisis Communications, Public Relations, Public Relations Writing, Marketing.
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