Creative with more than 2 decades of experience in advertising and branding. Able to strategise and craft compelling digital campaigns and brand content. Before setting up my own start-up, I was Leo Burnett Kuala Lumpur’s creative head for PETRONAS Motorsports, PETRONAS Corporate and YTL Land; leading a group of three teams for the agency’s most important and longest serving clients.The bulk of my career was spent in Leo Burnett, honing my craft in creating impactful mainstream and digital campaigns for blue chip brands. From learning the ropes at small below-the-line agencies early in my career, I am an all-rounder who is able to conceptualise effective integrated solutions for my clients. My work has earned local and global recognition including a Gold Kancil and a Gold Cleo. The work for Sony Walkman was also one out of only two Malaysian campaigns to be featured in the book “When Asia Advertises”.Over the years, I've worked on a diverse range of brands including Maybank, BCB, Celcom, Maxis, P&G (Rejoice, Vidal Sassoon, SK-II) Danone (Twisties), Enfagrow, Kellogg's, Nestle (regional), Sony, Samsung, Honda, Toyota, Malaysia Airlines, YTL Hotels, McDonald's, YTL Land and PETRONAS Corporate & Motorsports.I believe the work should speak for itself. Have a look at some samples of my endeavours at www.behance.net/paulp