Paul Henderson

Paul Henderson Email and Phone Number

VP Sales & Marketing - Franchises @ Tiffany's Dance Academy
Paul Henderson's Location
Livermore, California, United States, United States
About Paul Henderson

A strong business development professional skilled in B2B2C e-Commerce, ERP integration, Product Development, Email Marketing, Social Media, Strategic Planning, Business Development, Business Strategy, Budgeting, Project Management, Retail, Management, Marketing, Online Advertising, Advertising, Entrepreneurship. Well Versed in: Hubspot, Salesforce, Jira, Basecamp, Podio, Excel, Google Workspace, SEO, SEM, Power Point, Word, Excel, Google Ads, Facebook Ads (Business Suite).2003 – Worked with the first cloud-based dance studio management application to develop the first online dance school registration system that accepted online credit card payments and established monthly auto-payments for tuition, resulting in a 40% increase in annual renvue, a 10 hour per month reduction in payroll cost, 28% increase in on-time payments, and a 30% decrease in student attrition.2008 – Created CostumeManager.com – a B2B2C eCommerce site that consolidated the major dancewear and costume supplier's catalogs into one searchable online store that allowed dance studio owners to create lists of products and costumes for their students to purchase online. This reduced their workload by 70%, increased studio's net profit per product, and increased the average annual net income per student by $100 per student per class. I sold CostumeManager.com to Revolution Dance in 2017.2009 – created an online photo and video archive gallery for students and their parents to view, download, buy and share their action photos and videos within minutes of performing. This resulted in a 400% increase in social media posts, which resulted in a 50% increase in new student registrations within 14 days of an event. 2011 – Created Twinkle Star Dance, an online streaming video teacher training and curriculum subscription service that now 1,000’s of videos with hundreds of subscribers worldwide. This program increases pre-school enrollment from 50 to an average of 140 students under the age of 6.2017-2020: rebuilt the B2B2C CostumeManager.com into www.shopnimbly.com and integrated it into RevUp Brands' ERP, increasing their annual gross revenue by 10%.2020 - Increased registrations at Tiffany's Dance Academy's six locations plus three Twinkle Star Dance Academy franchise locations by implementing an automated SMS messaging system that increased leads, conversions and enrollments by 50%.2021 - Began Twinkle Star Dance Academy Franchise, resulting in 4 franchisee locations opening within the first 9 months.

Paul Henderson's Current Company Details
Tiffany's Dance Academy

Tiffany'S Dance Academy

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VP Sales & Marketing - Franchises
Paul Henderson Work Experience Details
  • Twinkle Star Dance-Franchise
    Vice President Of Sales And Marketing
    Twinkle Star Dance-Franchise Feb 2020 - Present
    The same curriculum and recital choreography that is the foundation of 7 Tiffany's Dance Academy locations in CA is available in the form of streaming videos to subscribing dance instructors and dance studio owners worldwide. In 2021 we began selling Twinkle Star Dance Academy franchises in the U.S.
  • Tiffany'S Dance Academy
    Vice President Of Sales And Marketing
    Tiffany'S Dance Academy Jan 2001 - Present
    Livermore, Ca, Us
    As the owner of 6 Bay Area dance studio locations, I manage IT, create marketing campaigns using Facebook Business Suite, Google Ad Manager, HubSpot and various other systems to manage our e-commerce retail and costume sales. I work closely with our technology, costume and dancewear suppliers, management software companies to continually improve the efficiency of our operations.
  • Rev Up Brands
    B2B2C Ecommerce Consultant
    Rev Up Brands Feb 2017 - Feb 2020
    Niles, Il, Us
    I worked closely with Rev Up Brands as the B2B2C eCommerce Senior Project Manager to build Nimbly (www.ShopNimbly.com), a B2B2C eCommerce website on the Salesforce platform that is fully integrated with their ERP. This application has revolutionized the way dance studios deliver dress code and recital costumes to dance families. As part of my responsibilities, I explained and discussed complex issues and their solutions with the CEO, CIO, CFO, COO, VP Sales & Marketing, Controller and accounting staff, Director of Fulfillment, Marketing Director, Customer Service Director and Director of Sales.
  • Costumemanager.Com
    Chief Executive Officer
    Costumemanager.Com Jan 2007 - Feb 2017
    Livermore, California, Us
    I created the first B2B2C eCommerce platform in the dance studio industry by consolidating costume print catalogs from dozens of suppliers into a searchable online catalog. Dance studio owners used this platform to reduce their labor expenses and increase their profit margins on the items their students needed for class and stage.
  • Televere Systems, Llc
    Director Of Sales And Business Development
    Televere Systems, Llc May 1998 - Aug 2001
    Janesville, Wi, Us
    Strategized with software developers to build software capable of scanning dental x-rays into digital images. Led a team of outside sales reps to sell "TigerView" software and hardewars systems plus digital radiography equipment to dental offices in the United States.
  • Basics
    Manager
    Basics Mar 1996 - Jan 1998
    Responsible for all aspects of running a retail dancewear store including, purchasing, receiving, marketing, sales, financials. Assisted with the sale of the business in 1998.
  • Us Navy
    Parachute Rigger
    Us Navy May 1992 - Mar 1996
    Washington, Dc, Us
    Attended Basic Training, Parachute Rigger School, BUD/s (Navy SEAL Training) in Coronado, CA, other various training exercises.

Paul Henderson Skills

Marketing Online Advertising Marketing Strategy Management Video Event Planning Strategic Planning Social Media Dance Retail Theatre Facebook Coaching Product Development Online Marketing Entrepreneurship Entertainment Budgets Leadership Email Marketing Marketing Communications Project Management Enterprise Resource Planning Business Development E Commerce Advertising Digital Marketing Business Strategy Integration Product Management System Administration Cloud Computing Microsoft Office Salesforce.com Jira Wrike Salesforce.com System Administrator Podio Smartsheet Social Media Marketing Business To Business B2b Marketing B2c Marketing B2b2c Salesforce B2b Commerce

Paul Henderson Education Details

  • University Of Arizona
    University Of Arizona
    Political Science And Government

Frequently Asked Questions about Paul Henderson

What company does Paul Henderson work for?

Paul Henderson works for Tiffany's Dance Academy

What is Paul Henderson's role at the current company?

Paul Henderson's current role is VP Sales & Marketing - Franchises.

What is Paul Henderson's email address?

Paul Henderson's email address is pa****@****ger.com

What is Paul Henderson's direct phone number?

Paul Henderson's direct phone number is +192558*****

What schools did Paul Henderson attend?

Paul Henderson attended University Of Arizona.

What skills is Paul Henderson known for?

Paul Henderson has skills like Marketing, Online Advertising, Marketing Strategy, Management, Video, Event Planning, Strategic Planning, Social Media, Dance, Retail, Theatre, Facebook.

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