Brands are valuable assets. As the principal creative, I’ve helped shape and elevate well-known brands. This requires vision, creativity, and determination. I deliver solutions and strategies that help brands reach their full potential.Collaboration is key to any creative project. I lead teams with the necessary skills, ensuring we produce inspired and consistent brand information.Clients seek me out to enrich the creative process and engage with stakeholders. I've worked with top agencies like Lloyd Northover, Michael Peters Group, Enterprise IG (Superunion), and CGI Brandsense. My clients include Allianz, BNFL, Clearstream, Coca-Cola (Europe), Guardian, JLL, Logica, Nokia, Pirelli, Prudential, Reuters, Rolls-Royce, Scottish Power, Smiths Group, and Tarmac.At Blue Prism (SS&C Blue Prism), I guided the brand through a key acquisition using marketing communications and creative direction. Our planning and project management ensured a smooth brand evolution and increased visibility and engagement. Each solution we delivered told a compelling and clear brand story.I hold a BA (Hons) Degree in Communication Graphics & Design from Ravensbourne College of Art & Design.I commit to innovative design and believe in creating positive change.I look to grow my network. Connect with me on LinkedIn or email me at paul@willsandtrew.com.Competencies: Brand Creation & Evolution | Brand & Product Hierarchy | Information Graphics | Data Visualisation | Literature Design | Design for Print