Paul Reppenhagen Email & Phone Number

Saint Paul, Mn, Us

Hired to expand the Peterson Acquisitions brand throughout the Minneapolis West region. Leverages 25 years of M&A and corporate marketing and strategy experience to help private business owners optimize the sale of their closely held business.

Directed Boards and C-suites on organic and acquisition growth planning and EBITDA improvement through improved strategy alignment, enhanced systems utilization, and optimized team engagement.

Houston, Tx, Us

Hired as Fractional CMO to accelerate growth and solve sticky and complex management problems for small and midsize businesses. Ideal Customer Profiles, Market Segmentation, Acquisition Integration, Customer Journey Mapping, Strategy Formulation, Marketing Communications & Alignment, Business Expansion.

Eden Prairie, Minnesota, Us

Hired to transform a $35 MM underperforming company. Pivoted strategy to growth orientation that drove +48% revenue gains and doubled profitability. Installed new ERP and EOS system, overhauled sales and support teams, launched new website and digital marketing strategy, and created an innovation pipeline that launched 10 new products over two years. Expanded distribution nationally and increased buy rate and household penetration.

Lakeville, Mn, Us

Promoted to integrate functions of Post Foods & MOM Brands post-acquisition and develop and socialize a new company GTM strategy. Lead 77-person team across 5 functions, managed 15+ brand portfolio with over 250 skus, and $1.8B in annual revenue.

Promoted to improve marketing execution, grow branded and private label portfolio, turnaround Hot Cereal Business Unit strengthen company growth and acquisitions strategy. Lead 35-member marketing team responsible for $900MM in RTE Cereal Sales, $80MM Hot Cereal Operation, $40MM marketing budget.

Promoted to streamline company strategy, create a new operations planning function to drive increased ROI throughout a network of 5 plants, 26 production lines, 7 technology platforms, and 4 DCs, and identify acquisition targets and new growth opportunities.

Hired to grow distribution, market share and household penetration of $400MM branded portfolio. Drove $250MM (+7.9% CAGR) of branded growth through new customer solutions, aggressive innovation plan, expanded distribution, and revised communication. Led international expansion by developing and selling new business lines into Canada, Mexico, and Central America.

St. Michael, Mn, Us

Hired to grow $40MM frozen and refrigerated branded meat business unit and install key Marketing, Sales, Operational disciplines. Led nine-member team across Sales, Marketing, and Operations/Supply Chain. Generated $5MM in added revenue by growing household penetration with expanded product portfolio and grew business Unit margins by 20% through optimized production processes, commercializing profit-accretive, value-added items and rationalizing promotional price points and timing.

Cross functional positions in Brand Marketing, Category Management, Retail Development and SalesSales Director – Midwest Region (2005 – 2006) Director, National Category Management and Retail Development (2002 – 2005)Customer Marketing Director (2000– 2002)

St. Paul, Mn, Us

Mba, Strategic Management, Marketing

Bachelor'S Degree, Economics And Business