Multimedia Account Executive, Infrastructure And Vehicle Repair Group
Greater Chicago Area
Managed a B2B digital, marketing solutions, and print territory for websites including www.MassTransitmag.com, www.mswmanagement.com, and trade publications Mass Transit and MSW Management in the Infrastructure and City Services group. Diversified prior sales responsibilities at Endeavor Business Media (formerly Advanstar Communications, UBM, Informa) also included digital sales for www.VehicleServicePros.com, along with marketing solutions and print sales for Motor Age, Aftermarket Business World, ABRN, Motor Age Training, PTEN, Ratchet & Wrench, and Fender Bender in the Vehicle Repair group. Leveraged digital product portfolio to develop marketing solutions for effective ROI and to exceed client advertising goals. Presented campaign metrics to ensure customer satisfaction and proposed additional marketing solutions. Identified new business opportunities and cross selling potential. Increased business by an average of 40% and accountable for $1.6 million in sales during tenure in the Illinois, Northeast, and Southeast regions. Established and tracked relationships with major accounts using Salesforce and Ad Orbit.